Matt answers the question “What is the value of Google Analytics to Attorneys?” This interview was conducted by Steve Fretzin for The Origination Station, the top business development e-training for attorneys. Transcript: Steve: One of the mysteries of websites and …
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The New YouTube Director iPhone App: Create Polished Promo Videos for Free
Video is huge right now. Facebook CEO Mark Zuckerberg has said he expects most of Facebook to be video by 2019. Video is the fastest growing online advertising category. But for many businesses, it’s not realistic to spend a lot of time …
Video: What mistakes do Attorneys make on their blogs?
Matt answers the question “What mistakes do Attorneys make on their blogs?” This interview was conducted by Steve Fretzin for The Origination Station, the top business development e-training for attorneys. Transcript: Steve: So Matt you were mentioning the idea of …
Google’s New Camouflaged Ads
As an Google Ads advertiser, this is a good news. If you performed a Google search last week, you may have noticed that the Google Ads listings are now camouflaged to look much more like organic listings. Google advertisements on the SERP (Search …
Video: What should Attorneys look for in a digital marketing agency?
Matt answers the question “What should Attorneys look for in a digital marketing agency?” This interview was conducted by Steve Fretzin for The Origination Station, the top business development e-training for attorneys. Transcript: Steve: We were talking about hiring somebody …
My Current Lead Generation Secret Weapon: Tidio Chat
Every once in a while, I come across a marketing tool that astonishes me with its effectiveness and simplicity. Right now, Tidio Chat is it. Since installing Tidio Chat on my website, leads from my website have increased 250%. I …
3 Surprises From My Visit To Google’s Headquarters
For my ‘Nerdy 30’ birthday, I visited Google’s global headquarters in Mountain View, CA for a tour of Google’s campus. Google is famous for the amenities offered to their staff, so I had high expectations before the visit. Google did …
Ice Nine Online & Google Event Recap: Smarter Customer Insights
Ice Nine Online hosted a Google Partners Connect event on May 4th. The topic of the event was using smarter customer insights to improve your digital marketing. Below is a recap of the event and some of the key takeaways from …
5 Activities to Jump-Start Your Digital Marketing
1. Perform keyword research over a minimum of 5,000 keywords to identify the ideal keywords for SEO optimizations and Google Ads targeting. Process: Log in to Google Ads > Tools > Keyword Planner > “Search for new keywords using a …
5 Important Insights from HBR’s 2016 Analytic Services Report
Google and the Harvard Business Review partnered on a fantastic white paper titled “Marketing in the driver’s seat: Using analytics to to create customer value.” The paper features excellent case studies from companies including Lenovo, Netflix, Harrah’s Entertainment, MetLife, and …