Google wants websites to be configured in a certain way. Typically, one of the first steps in our SEO process is to ensure that your website is following Google best-practices. We want to make it as easy as possible for Google to crawl and index your site. We leverage Google Webmaster/Search Tools to ensure that we’re optimizing your website in a White Hat Google-friendly way and to ensure that there are no health issues with your website.
Frequent Google algorithm changes
Google, now more than ever, is constantly tweaking their algorithm to improve organic search results. This has made it a necessity to always be testing your SEO elements to ensure you’re maximizing your positions on your target keywords. What works great today, might not work as well tomorrow. We constantly monitor your key data in order to shift strategies as the search engines change their algorithms.
Voice search is growing at an exponential rate – by 2020 there will be over 200 billion voice search queries per month. There are certain items (like the FAQ you’re reading right now) that can improve your website’s ability to answer your customers’ voice search questions and ensure that they find your business. We’ve developed a step-by-step process to optimize websites and business SERP results specifically for voice search.
On-Site and Off-Site SEO
Effective SEO now requires both the on-site optimizing of a website’s tags, pages, and architecture, but also the utilization of off-site content, social media, and link acquisition to drive traffic. Content is more important than ever. A core component of Ice Nine Online’s SEO strategy is to release content that not only establishes you as an authority in your industry, but increases search engine rankings and causes your target market to engage with your company.
Google is making a huge push to increase rankings for websites that offer an excellent user experience to consumers. As of July 2014, 60% of online searches were done on a mobile device. We want to ensure that your website provides a great user experience regardless of the device that someone uses to view your site. Our team includes designers that can make changes to the design of your website to not only provide a great user experience, but also to ensure that people perform your desired actions on your website.