Search Engine Optimization

We build custom SEO roadmaps by looking at your current search visibility, the online ecosystem for your business, your internal resources and content, your customers, competition, and business goals. Then, we execute SEO backed by research and continuous testing and optimization. Our SEO process has netted thousands of top-quality B2B leads and millions of dollars in e-commerce sales for our clients.

Highlights

End-to-end SEO planning, execution, and ongoing optimization
Our web developers handle technical on-site SEO updates

Testing and experimentation-based strategy
Top-tier SEO tools and utilizing the latest techniques
We've ranked companies for 1000s of highly-competitive keywords
Training to ensure you keep pace with SEO news and techniques

Tools and Technology

We're constantly testing new tools and technologies to ensure we're using the latest and greatest.

Key Tools

Keyword rankings & competitor tracking
On-site SEO health monitoring tools
Link acquisition tools
Content marketing tools
Optimization and reporting tools

Monitoring & Reporting

SEO doesn't work unless you follow the numbers.

Highlights

Quickly and easily view month-over-month and year-over-year performance
Both high-level and highly-specific search performance reports
We can create custom reporting dashboards for nearly every situation

Transparency and Training

We take steps to ensure that our clients understand what were doing in SEO. This includes ongoing training of client team members and formal training sessions.

Often, clients start by having us conduct our SEO 101 Training Session. This training session provides you with foundational SEO knowledge to help you understand the strategies, tactics, and tools we're using for your SEO.

Video: On-Site SEO 101 with Ice Nine Online Founder Matt Chiera.

A laptop displaying the OpenAI website with a focus on ChatGPT. The screen shows a title "ChatGPT: Optimizing Language Models for Dialogue" alongside colorful graphics and text on a vibrant green background. The laptop is on a wooden table.

From Our Blog

Optimizing Websites for AI Large Language Models (LLMs)

This guide offers insights into optimizing digital content and websites for LLMs to support long-term brand visibility and discovery.

Read the full blog post

"Our B2B company has been using Ice Nine Online for SEO for a few years now, and due to their efforts, we're in the top spots in Google for our target keywords. We rank above our competitors, and some of them are much larger companies with big marketing teams and budgets. Often, we rank in both the 1st and 2nd spot in Google. We have prospective customers who mention that they found us through search engines all the time. Ice Nine Online has absolutely moved the needle for our business and has helped us generate significant revenue from their SEO efforts."

Tim O., COO, PC Bennett Solutions

Frequently Asked Questions

SEO has changed a lot over the past few years. We've been there and changed along with it.

What is Search Engine Optimization (SEO)?

Search Engine Optimization is the process of improving the visibility of a website or a web page in search engines like Google and Bing via the “organic” or un-paid search results. Simply put, SEO strategies increase website traffic. One of the primary advantages of SEO is that it gives companies the ability to market to customers who are proactively looking for their specific products or services.

What is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) is an emerging discipline focused on improving how your brand or content appears in the outputs of AI-powered tools like ChatGPT, Google’s Gemini, and other large language models (LLMs). Unlike traditional SEO, which aims to rank higher on search engine results pages (SERPs), GEO is about optimizing for visibility in AI-generated summaries, answers, and conversational experiences.

LLMs pull information from a wide range of online sources—not just your website—when generating responses. That means GEO requires a broader strategy that includes publishing authoritative content, earning mentions across high-trust domains, and ensuring that your brand is accurately represented across the web. Structured content, clear language, and digital credibility all play important roles in how LLMs “decide” what to include in their outputs.

As generative AI becomes more embedded in how people search for and consume information, GEO is becoming a critical part of maintaining digital visibility and relevance.

What are key SEO trends emerging in the AI era?

Generative Engine Optimization (GEO)

As AI tools like ChatGPT and Google’s Gemini become integral to how people search for and consume information, SEO is expanding beyond traditional search engines. Generative Engine Optimization (GEO) focuses on improving a brand’s visibility within AI-generated content and conversational responses. Unlike traditional SEO, which targets search engine rankings, GEO is about ensuring your content is discoverable, trustworthy, and well-represented in large language model outputs. This means optimizing content structure, publishing authoritative material across reputable domains, and aligning with how AI systems summarize and source information. As AI-driven search continues to evolve, GEO is becoming an essential part of staying visible in a changing digital landscape.

Optimizing for UGC Platforms (Reddit, Quora, etc.)

Search engines—and increasingly, AI models—are giving more weight to authentic, user-generated content (UGC) from platforms like Reddit, Quora, and other forums. These sites often appear prominently in search results and are frequently referenced in AI-generated summaries because they provide candid, community-driven insights. To leverage this, brands should adopt strategies that organically participate in relevant conversations, answer common questions, and share expertise without overt promotion. The goal is to build trust and establish subject-matter authority where people are actively seeking and discussing solutions. In an age of AI-powered search and generative responses, having your brand or product mentioned positively in well-ranked UGC threads can significantly boost your visibility and credibility.

Frequent Google Algorithm Updates

Google, now more than ever, is constantly tweaking their algorithm to improve organic search results. This has made it a necessity to always be testing your SEO elements to ensure you’re maximizing your positions on your target keywords. What works great today, might not work as well tomorrow. We constantly monitor your key data in order to shift strategies as the search engines change their algorithms.

On-Site and Off-Site SEO

Effective SEO now requires both the on-site optimizing of a website’s tags, navigation, pages, and architecture, but also the utilization of off-site content, social media, and link acquisition to drive traffic. Content is more important than ever. A core component of Ice Nine Online’s SEO strategy is to publish content that not only establishes you as an authority in your industry, but improves search engine visibility and increased awareness to your target markets. In tandem, we devise processes to repurpose content so that you're getting as much marketing mileage as possible out of every piece of content.

High-Quality Backlinks & Digital PR

Backlinks are useful because they are seen as a “vote of confidence” by search engines. In other words, when a site has a lot of backlinks from other credible websites pointing to its pages, search engines see that as a sign that many people find the site useful and authoritative. While backlinks are not the only factor in determining where your site will rank, they are important, and collecting as many quality backlinks as possible is very beneficial to SEO. However, gone are the days of building backlinks from low-quality websites and seeing upward movement in search engines — now, the quality of the backlink matters more than ever.

What are long-tail keywords in SEO?

A long-tail keyword is a precise multi-word keyword phrase, typically three words or more, that someone types into a search engine. From an organic ranking (the free listings in Google) perspective, long-tail keywords are not only easier to rank a website for (because they are less competitive), but are also more specific to a person’s intent when searching for a particular product, service, or information – for example: “custom home builders boston” or “best manufacturing erp software” or "cheap tourist attractions near me." For paid search advertising e.g. Google Ads, bidding on long-tail keywords is an important strategy since the cost-per-click (the amount an advertiser pays if someone clicks on their ad) to an ad is typically lower since there’s less competition. Bidding on long-tail keywords allows companies to show ads for the exact keywords that customers are typing into Google to find a specific product or service.

Why is Content Marketing important to SEO?

SEO Deliverables

These are some of the projects that we commonly handle for clients.

Keyword Research

Ongoing keyword research to identify optimal SEO keywords

Key Account Setups

Setup of key tools and accounts like GA4 and Google Search Console

Technical SEO Optimization

Back-end website and on-page optimizations

Website Improvements

Improving the crawlability, pages, and site architecture

Conversion Rate Optimization

We've gotten people to your website, now let's get them to convert

Link Earning

Tactics to gain links and build authority via quality third-party sources

Traffic Evaluation and Testing

Who is going to your website and what are they doing once they get there?

Content Marketing

Releasing content to improve SEO, branding, and drive traffic and conversions

"We’re one of the top engineering firms in the United States with offices throughout the country. We hired Matt and his team at Ice Nine Online to help us improve our online marketing. Traffic to our website, especially organic SEO traffic from Google, has increased significantly. They improved our website quite a bit. We now have new mobile-friendly page designs, a completely redesigned homepage and blog, and integrated micro-sites for companies we’ve recently acquired. They’ve also helped us to effectively promote our attendance at industry conferences via digital marketing and have been our go-to for general questions about digital strategy and online advertising. Matt and his team are easy to work with, turn around projects quickly, and really know what they’re doing when it comes to online marketing."

Paul S., Director of Business Development, Wunderlich-Malec Engineering