Search Engine Optimization is the process of improving the visibility of a website or a web page in search engines like Google and Bing via the “organic” or un-paid search results. Simply put, SEO strategies increase website traffic.

One of the primary advantages of SEO is that unlike traditional advertising, search engine optimization gives advertisers the ability to market to customers who are proactively looking for their specific products or services. Furthermore, all online strategies can be accurately tracked unlike traditional advertising.

We specialize in long-tail SEO and SEM strategy: optimizing for long-tail keywords creates greater opportunity for conversions and revenue. Long-tail keywords are precise keyword phrases, for instance the difference between someone searching for “attorney” vs. “best Chicago divorce attorney” or someone searching for a “restaurant” vs. “river north Italian restaurant.”

Because the consumer is searching for a very specific product or service, long-tail keywords are typically higher converting and less competitive than short-tail keywords. For our clients, we perform keyword research on an ongoing basis, manually creating strategies by assessing data over a minimum of 5,000 keywords.

Google Compliance

Google wants websites to be configured in a certain way. Typically, one of the first steps in our SEO process is to ensure that your website is following Google best-practices. We want to make it as easy as possible for Google to crawl and index your site. We leverage Google Webmaster/Search Tools to ensure that we’re optimizing your website in a White Hat Google-friendly way and to ensure that there are no health issues with your website.

Frequent Google algorithm changes

Google, now more than ever, is constantly tweaking their algorithm to improve organic search results. This has made it a necessity to always be testing your SEO elements to ensure you’re maximizing your positions on your target keywords. What works great today, might not work as well tomorrow. We constantly monitor your key data in order to shift strategies as the search engines change their algorithms.

On-Site and Off-Site SEO

Effective SEO now requires both the on-site optimizing of a website’s tags, pages, and architecture, but also the utilization of off-site content, social media, and link acquisition to drive traffic. Content is more important than ever.  A core component of Ice Nine Online’s SEO strategy is to release content that not only establishes you as an authority in your industry, but increases search engine rankings and causes your target market to engage with your company.

User Experience

Google is making a huge push to increase rankings for websites that offer an excellent user experience to consumers. As of July 2014, 60% of online searches were done on a mobile device. We want to ensure that your website provides a great user experience regardless of the device that someone uses to view your site.  Our team includes designers that can make changes to the design of your website to not only provide a great user experience, but also to ensure that people perform your desired actions on your website.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

SEO and content marketing overlap, cohere, and blend. There is no such thing as SEO without content.