In the dynamic digital landscape of Chicago, finding the right Google Ads agency can seem like a daunting task. With a multitude of options, how do you select the one that will effectively drive your online goals and optimize your …
A Simple Explanation of Long-Tail Keywords
Keywords are a key component of search marketing, but what is a long-tail keyword, and why are they important? First, a keyword (in the context of search engine optimization and marketing) is a word or phrase that someone types into …
Why Googling Your Own Keywords Is Not a Good Indicator of Search Marketing Success
It can be tempting to Google your own brand name – or keywords related to your business – to identify if you’re doing a good job of promoting your business on Google. However, Googling your own keywords is not a …
Why You Should Always “Own” Your Google Ads Account
I’ve been seeing a disturbing trend with digital marketing agencies: agencies “owning” their client’s Google Ads account. If the client and agency part ways, the client loses ownership of their own Google Ads account. In my opinion, this is an …
Should You Enable Smart Goals in Google Analytics?
I’ve had a few people ask me about whether or not they should enable “Smart Goals” in Google Analytics. Smart Goals were designed for Google Ads advertisers who don’t use conversion tracking so that they can optimize their campaigns via …
What is “Competition (indexed value)” in Google Keyword Planner?
I’ve found some conflicting information about this online. Some people seem to think this has to do with how difficult it is to rank organically in Google for that keyword, however, it’s actually a metric to gauge competition in Google Ads …
Using Google Ads to Drive High-Value People to Your Blog
Do you have great content on your blog but are having trouble getting people to view it? I have a solution that’s worked very well for me to get high-value people to read and engage with my blog content and …
The Difference Between “All Conv. Value” and “Conv. Value” in Google Ads
I’ve heard this question a few times from people with eCommerce websites: what’s the difference between “All Conv. Value” and “Conv. Value” in Google Ads? Typically this question stems from eCommerce marketers seeing different numbers for these two columns in …
How To Do A High-Level Google Ads Account Audit
I do a lot of Google Ads account audits for clients and prospective clients. Here’s a checklist of what I initially look for in an Google Ads account to determine low-hanging-fruit changes and initial optimizations to be made. This is a high-level checklist and …
Ice Nine Online Has Earned a New Google Ads Specialization!
I woke up to good news this morning! Google sent me a message that Ice Nine Online has earned a new Google Ads specialization for “expertise and sustained client performance in display advertising.” This matches nicely with our other specialization in …
- Page 1 of 2
- 1
- 2