SEO Training Session

There are six billion Google searches every day. If people aren’t seeing your business, potential customers are going to buy from someone else.

SEO Training Session

There are six billion Google searches every day. If people aren’t seeing your business, potential customers are going to buy from someone else.


This session is design to give you a well rounded introduction to multiple aspects of Search Engine Optimization (SEO).


  • Face-to-face 2.5 hour training
  • Hands-on demos
  • Take-home guide

Book this session!

Meet your instructor

Matt Chiera is Founder of Ice Nine Online and has been in the digital marketing space for over 10 years. He’s worked with a wide range of companies including Kraft Foods,, Asurion LLC, CenturyLink, Bang & Olufsen,, The Great Escape, KemperSports, Arbor Mills, and many other mid-size companies, start-ups, and small businesses. Matt is both Google AdWords and Google Analytics certified.


“For any business owner/individual looking to discover the mysteries of SEO, I would recommend Matt Chiera of Ice Nine Online. Matt breaks down the process of SEO in a step by step format. He is knowledgeable, patient and detailed oriented. He provides you with a take away document that allows you to apply what you learned in the session with him. If you’re ready to take the next steps in SEO, I recommend using Ice Nine Online.”

-Erin Herrera, Owner, Eclectik Design LLC

SEO Training Session Overview

The SEO Training Session provides overviews for multiple SEO tools and tactics along with hands-on demos for key accounts like Google Analytics and MOZ.

The SEO Training Session is designed to impart knowledge and understanding of the various facets of  SEO including research, on-site SEO, and off-site SEO.

The training can be attended by anyone who is keen on learning SEO. The SEO Training Session is greatly beneficial to professionals who are looking forward to building a career in digital marketing or will be executing SEO. The session can be made more or less advanced based on your current competency.

The session is typically held at 20 N. Wacker Drive in Chicago, IL. In some cases we may be able to travel to your location. We can also conduct the session remotely over a screenshare. The session can be scheduled on your time. Just let us know a good time for you and we’ll do our best to accommodate!

Session Preview

  • SEO Overview

    High-level overview of Search Engine Optimization and key tactics

  • Conducting an SEO Audit

    Instruction on using free tools to perform an SEO audit of a business and website

  • SEO Keyword Research

    Hands-on demo of Google Keyword Planner and creating a keyword research document

  • On-Site SEO

    Walkthrough of important on-site elements for optimization including Title Tags, H1 Tags, Meta Descriptions, and on-page content

  • Google Analytics

    Hands-on walkthrough of Google Analytics including explanation of key data points and using dashboards

  • Google Search Console

    Hands-on demo of using Google Search Console’s key features, including assessing search queries and submitting XML sitemaps

  • MOZ Demo

    Overview of the MOZ tool and how to use it for keyword research, opportunities, and identifying competition

  • Google My Business Demo

    Hands-on walkthrough of Google My Business and explanation of its importance for SEO

  • Content Marketing

    Content Marketing Overview and walkthrough of how to create high-converting content

  • Off-Site SEO

    Link acquisition strategy explanation and tactic development including using social media to build quality links


The session is $500 for one person and $250 for each additional trainee. If you have over 5 trainees, group rates may be available.

Book this session!