SEO Training Session

SEO Training Session


Session Agenda

  • SEO Overview

    High-level overview of Search Engine Optimization and key tactics

  • Conducting an SEO Audit

    Instruction on using free tools to perform an SEO audit of a business and website

  • SEO Keyword Research

    Hands-on demo of Google Keyword Planner and creating a keyword research document

  • On-Site SEO

    Walkthrough of important on-site elements for optimization including Title Tags, H1 Tags, Meta Descriptions, and on-page content

  • Google Analytics

    Hands-on walkthrough of Google Analytics including explanation of key data points and using dashboards

  • Google Search Console

    Hands-on demo of using Google Search Console's key features, including assessing search queries and submitting XML sitemaps

  • SEMRush Demo

    Overview of the SEMRush tool and how to use it for keyword research, on-site opportunities, competitor analysis, and link building.

  • Content Marketing

    Content Marketing Overview and walkthrough of how to create high-converting content

  • Off-Site SEO

    Link acquisition strategy explanation and tactic development including using social media to build quality links


The session is $500 for one person and $250 for each additional trainee. If you have over 5 trainees, group rates may be available.

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Meet your instructor

Matt Chiera is Founder of Ice Nine Online and has been in the digital marketing space for over 10 years. He’s worked with a wide range of companies including Kraft Foods,, Asurion LLC, CenturyLink, Bang & Olufsen,, The Great Escape, KemperSports, Arbor Mills, and many other mid-size companies, start-ups, and small businesses. Matt is both Google Ads and Google Analytics certified.


"For any business owner/individual looking to discover the mysteries of SEO, I would recommend Matt Chiera of Ice Nine Online. Matt breaks down the process of SEO in a step by step format. He is knowledgeable, patient and detailed oriented. He provides you with a take away document that allows you to apply what you learned in the session with him. If you’re ready to take the next steps in SEO, I recommend using Ice Nine Online."

-Erin Herrera, Owner, Eclectik Design LLC

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