Session Agenda
SEO and GEO Overview
How search engines rank pages, how AI systems generate answers, and where the two strategies overlap
SEO and AI Visibility Audit
Using free tools to audit a website for search performance and check how AI platforms currently describe your business
Keyword and Prompt Research
Hands-on demo of keyword research, plus building a set of prompts your buyers are likely asking AI tools
On-Site SEO and Answer-Ready Content
Optimizing title tags, headings, meta descriptions and page content, and structuring pages so AI systems can extract and cite your answers
Technical SEO and Structured Data
Crawlability, site speed, schema markup, and confirming search engine and AI crawlers can access your site
Entity Consistency and Business Listings
Keeping your business name, address, services and company details consistent across your site, Google Business Profile, Bing Places and the web
Content Marketing for Search and AI
Planning and writing content that ranks in search, earns citations in AI answers, and converts visitors into leads
Off-Site Authority and Citation Sources
Identifying the third-party sites AI engines cite in your industry and building links and brand mentions on the ones that matter
Google Search Console
Hands-on walkthrough of the key reports used to monitor search performance, indexing and branded search trends
Measuring SEO and GEO Results
Tracking AI referral traffic in GA4, monitoring branded search lift, and using AI visibility tools to see where and how your brand appears in AI answers
Pricing
The session is $500 for one person and $250 for each additional trainee. If you have over 5 trainees, group rates may be available.
Book this session!Meet your instructor
Matt Chiera is Founder and Principal Consultant at Ice Nine Online, the Chicago digital marketing agency he launched in 2014. Under his leadership, the agency has earned dotCOMM, MUSE and Web Excellence Awards. Matt leads SEO and GEO programs for B2B companies and built AI Command Center, Ice Nine's proprietary software for measuring brand visibility across ChatGPT, Claude, Copilot and Google Gemini. His SEO work has produced results like a 400% traffic increase for Crossland Construction, a 110% organic traffic lift for Jackson Dearborn Partners, and #1 Google and Bing rankings for PC Bennett Solutions. He is a former adjunct digital marketing instructor, a frequent speaker and panelist at industry events, and the author of "Digital Marketers Sound Off." His clients have included CVS Health, Tokio Marine Highland, Wunderlich-Malec, Carus, Gibraltar Business Capital, Crossland Construction and Jackson Dearborn Partners.
"For any business owner/individual looking to discover the mysteries of SEO, I would recommend Matt Chiera of Ice Nine Online. Matt breaks down the process of SEO in a step by step format. He is knowledgeable, patient and detailed oriented. He provides you with a take away document that allows you to apply what you learned in the session with him. If you’re ready to take the next steps in SEO, I recommend using Ice Nine Online."
-Erin Herrera, Owner, Eclectik Design LLC