Google AdWords Training Session

Businesses make an average of $2 in revenue for every $1 they spend on AdWords.

Google AdWords Training Session

Businesses make an average of $2 in revenue for every $1 they spend on AdWords.


This session is designed to give you a well-rounded introduction Google AdWords and how to create and manage campaigns.


  • Face-to-face 2.5 hour training
  • Hands-on AdWords demos
  • Take-home guide

Book this session!

Meet your instructor

Matt Chiera is Founder of Ice Nine Online and has been in the digital marketing space for over 10 years. He’s worked with a wide range of companies including Kraft Foods,, Asurion LLC, CenturyLink, Bang & Olufsen,, The Great Escape, KemperSports, Arbor Mills, and many other mid-size companies, start-ups, and small businesses. Matt is both Google AdWords and Google Analytics certified.


“With digital applications, features and tools like AdWords evolving so quickly it can be tough to keep up as a modern day marketer. And so much of the digital dialogue today feels shrouded in buzz words with varying definitions. If you seek a deeper knowledge of digital and an actionable path to digital success, then Matt is your Sensai!”

-Jennifer Fondrevay, Vice President B2B Marketing, Apollo Education Group

Google AdWords Training
Session Overview

Session Preview

  • AdWords Overview

    High-level overview of Google AdWords and how it works

  • AdWords Keyword Research

    Hands-on demo of Google Keyword Planner and creating a keyword research document

  • AdWords Campaign Types

    Explanation of the various campaign types including Search Campaigns, Display Campaigns, Shopping Campaigns, and Video Campaigns

  • Search and Display Campaign Demos

    Hands-on AdWords demo: walkthrough of creating Search and Display campaigns

  • Google Display "Placements" Campaign Demo

    Hands-on walkthrough of “placements” on Google’s Display Network – choosing websites that you want your ads to appear on

  • Remarketing Set Up and Demo

    Hands-on AdWords demo: adding Remarketing code to a website, creating audiences, and creating a Remarketing campaign

  • Targeting and Tactics

    Explantation of targeting options, including creating flexible bid strategies to suit your AdWords goals

  • Conversion Rate Optimization

    Conversion Rate Optimization overview and demo of processes and tools for CRO

  • Ongoing Management

    Tips for ongoing campaign management and reporting


The session is $500 for one person and $250 for each additional trainee. If you have over 5 trainees, group rates may be available.

Book this session!