Summary
This session provides a well-rounded introduction to Google Ads and how to build and manage campaigns.
Highlights
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Meet your instructor
Matt Chiera is Founder of Ice Nine Online and has been in the digital marketing space for over 10 years. He’s worked with a wide range of companies including Kraft Foods, Cars.com, Asurion LLC, CenturyLink, Bang & Olufsen, Tastings.com, The Great Escape, KemperSports, Arbor Mills, and many other mid-size companies, start-ups, and small businesses. Matt is both Google Ads and Google Analytics certified.
“With digital applications, features and tools like Google Ads evolving so quickly it can be tough to keep up as a modern day marketer. And so much of the digital dialogue today feels shrouded in buzz words with varying definitions. If you seek a deeper knowledge of digital and an actionable path to digital success, then Matt is your Sensai!”
-Jennifer Fondrevay, Vice President B2B Marketing, Apollo Education Group
Google Ads Training
Session Overview
Session Preview
Pricing
The session is $500 for one person and $250 for each additional trainee. If you have over 5 trainees, group rates may be available.
Book this session!Google Ads Overview
High-level overview of Google Ads, how it works, and the Account hierarchy
Google Ads Keyword Research
Hands-on demo of Google Keyword Planner and creating a keyword research document
Google Ads Campaign Types
Explanation of the various campaign types including Search Campaigns, Display Campaigns, Shopping Campaigns, and Video Campaigns
Search and Display Campaign Demos
Hands-on Google Ads demo: walkthrough of creating Search and Display campaigns
Google Display "Placements" and "Audiences"
Hands-on walkthrough of selecting “placements” and “audiences” on Google’s Display Network – choosing websites that you want your ads to appear on and target audiences
Remarketing
Creating a Remarketing audience and adding to a campaign
Targeting and Tactics
Targeting options, bid strategies, and campaign settings walkthrough
Conversion Rate Optimization
Conversion Rate Optimization overview and demo of processes and tools for CRO
Ongoing Management
Tips for ongoing campaign management and reporting