Google Ads Training Session

Businesses make an average of $2 in revenue for every $1 they spend on Google Ads.

Google Ads Training Session


Session Agenda

  • Google Ads Overview

    High-level overview of Google Ads, how it works, and the Account hierarchy

  • Google Ads Keyword Research

    Hands-on demo of Google Keyword Planner and creating a keyword research document

  • Google Ads Campaign Types

    Explanation of the various campaign types including Search Campaigns, Display Campaigns, Shopping Campaigns, and Video Campaigns

  • Search and Display Campaign Demos

    Hands-on Google Ads demo: walkthrough of creating Search and Display campaigns

  • Google Display "Placements" and "Audiences"

    Hands-on walkthrough of selecting “placements” and "audiences" on Google’s Display Network – choosing websites that you want your ads to appear on and target audiences

  • Remarketing

    Creating a Remarketing audience and adding to a campaign

  • Targeting and Tactics

    Targeting options, bid strategies, and campaign settings walkthrough

  • Conversion Rate Optimization

    Conversion Rate Optimization overview and demo of processes and tools for CRO

  • Ongoing Management

    Tips for ongoing campaign management and reporting


The session is $500 for one person and $250 for each additional trainee. If you have over 5 trainees, group rates may be available.

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Meet your instructor

Matt Chiera is Founder of Ice Nine Online and has been in the digital marketing space for over 10 years. He’s worked with a wide range of companies including Kraft Foods,, Asurion LLC, CenturyLink, Bang & Olufsen,, The Great Escape, KemperSports, Arbor Mills, and many other mid-size companies, start-ups, and small businesses. Matt is both Google Ads and Google Analytics certified.


"With digital applications, features and tools like Google Ads evolving so quickly it can be tough to keep up as a modern day marketer. And so much of the digital dialogue today feels shrouded in buzz words with varying definitions. If you seek a deeper knowledge of digital and an actionable path to digital success, then Matt is your Sensai!"

-Jennifer Fondrevay, Vice President B2B Marketing, Apollo Education Group

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