Google Ads Training Session

Google Ads Training Session


Businesses make an average of $2 in revenue for every $1 they spend on Google Ads.


Summary

This session provides a well-rounded introduction to Google Ads and how to build and manage campaigns.

Highlights

  • Live 2.5 hour training
  • Hands-on Google Ads demos
  • Q & A

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Meet your instructor

Matt Chiera is Founder of Ice Nine Online and has been in the digital marketing space for over 10 years. He’s worked with a wide range of companies including Kraft Foods, Cars.com, Asurion LLC, CenturyLink, Bang & Olufsen, Tastings.com, The Great Escape, KemperSports, Arbor Mills, and many other mid-size companies, start-ups, and small businesses. Matt is both Google Ads and Google Analytics certified.


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“With digital applications, features and tools like Google Ads evolving so quickly it can be tough to keep up as a modern day marketer. And so much of the digital dialogue today feels shrouded in buzz words with varying definitions. If you seek a deeper knowledge of digital and an actionable path to digital success, then Matt is your Sensai!”

-Jennifer Fondrevay, Vice President B2B Marketing, Apollo Education Group

Google Ads Training
Session Overview


Session Preview


Pricing

The session is $500 for one person and $250 for each additional trainee. If you have over 5 trainees, group rates may be available.

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  • Google Ads Overview

    High-level overview of Google Ads, how it works, and the Account hierarchy

  • Google Ads Keyword Research

    Hands-on demo of Google Keyword Planner and creating a keyword research document

  • Google Ads Campaign Types

    Explanation of the various campaign types including Search Campaigns, Display Campaigns, Shopping Campaigns, and Video Campaigns

  • Search and Display Campaign Demos

    Hands-on Google Ads demo: walkthrough of creating Search and Display campaigns

  • Google Display "Placements" and "Audiences"

    Hands-on walkthrough of selecting “placements” and “audiences” on Google’s Display Network – choosing websites that you want your ads to appear on and target audiences

  • Remarketing

    Creating a Remarketing audience and adding to a campaign

  • Targeting and Tactics

    Targeting options, bid strategies, and campaign settings walkthrough

  • Conversion Rate Optimization

    Conversion Rate Optimization overview and demo of processes and tools for CRO

  • Ongoing Management

    Tips for ongoing campaign management and reporting