Google Analytics 4 (GA4) Training Session

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Session Agenda

  • GA4 vs. Universal Analytics

    Explanation of the differences between GA4 and UA

  • GA4 Overview

    High-level overview of GA4 and use-cases

  • GA4 Settings

    Hands-on demo of a GA4 account settings and configuration options

  • GA4 Home Screen

    Walkthrough of GA4 Home screen

  • GA4 Reports

    Walkthrough of the various built-in GA4 reports

  • GA4 Explore Reports

    Walkthrough the GA4 "Explore" tab and how to build custom Explore reports

  • GA4 Advertising Reports

    Walkthrough of the various GA4 Advertising reports

  • GA4 Events & Conversions

    Overview of events/conversions methodology and setup process

Pricing

The session is $500 for one person and $250 for each additional trainee. If you have over 5 trainees, group rates may be available.

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Meet your instructor

Matt Chiera is Founder of Ice Nine Online and has been in the digital marketing space for over 10 years. He’s worked with a wide range of companies including Kraft Foods, Cars.com, CenturyLink, Bang & Olufsen, The Great Escape, KemperSports, and many other mid-size companies, start-ups, and small businesses. Matt is both Google Ads and Google Analytics certified.

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