GA4 Training Session

Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps.

Google Analytics 4 (GA4) Training Session


Session Agenda

  • GA4 vs. Universal Analytics

    Explanation of the differences between GA4 and UA

  • GA4 Overview

    High-level overview of GA4 and use-cases

  • GA4 Settings

    Hands-on demo of a GA4 account settings and configuration options

  • GA4 Home Screen

    Walkthrough of GA4 Home screen

  • GA4 Reports

    Walkthrough of the various built-in GA4 reports

  • GA4 Explore Reports

    Walkthrough the GA4 "Explore" tab and how to build custom Explore reports

  • GA4 Advertising Reports

    Walkthrough of the various GA4 Advertising reports

  • GA4 Events & Conversions

    Overview of events/conversions methodology and setup process


The session is $500 for one person and $250 for each additional trainee. If you have over 5 trainees, group rates may be available.

Book this session!

Meet your instructor

Matt Chiera is Founder of Ice Nine Online and has been in the digital marketing space for over 10 years. He’s worked with a wide range of companies including Kraft Foods,, CenturyLink, Bang & Olufsen, The Great Escape, KemperSports, and many other mid-size companies, start-ups, and small businesses. Matt is both Google Ads and Google Analytics certified.