GA4 vs. Universal Analytics
Explanation of the differences between GA4 and UA
High-level overview of GA4 and use-cases
Hands-on demo of a GA4 account settings and configuration options
GA4 Home Screen
Walkthrough of GA4 Home screen
Walkthrough of the various built-in GA4 reports
GA4 Explore Reports
Walkthrough the GA4 "Explore" tab and how to build custom Explore reports
GA4 Advertising Reports
Walkthrough of the various GA4 Advertising reports
GA4 Events & Conversions
Overview of events/conversions methodology and setup process
The session is $500 for one person and $250 for each additional trainee. If you have over 5 trainees, group rates may be available.Book this session!
Meet your instructor
Matt Chiera is Founder of Ice Nine Online and has been in the digital marketing space for over 10 years. He’s worked with a wide range of companies including Kraft Foods, Cars.com, CenturyLink, Bang & Olufsen, The Great Escape, KemperSports, and many other mid-size companies, start-ups, and small businesses. Matt is both Google Ads and Google Analytics certified.