Bing Ads Management

Bing Ads can be a low-cost alternative to other online advertising channels, especially if you target older demographics. We manage Bing Ads for companies of all sizes.


  • Testing-based strategy
  • KPI-focused tactics
  • 6+ Years experience managing Bing Ads
  • Bing Ads + Google Ads management
  • Conversion tracking setup
  • Bing Ads tracking in Google Analytics


We build custom reports based on your specific business goals for Bing Ads.


  • Quickly and easily view month-over-month and year-over-year performance
  • Both high-level and highly-specific campaign performance reports
  • We can create custom reporting dashboards for nearly every situation


Bing Ads can help you reach your online goals cost-effectively.

Since Bing is less popular than Google, it also is less popular for advertisers. Less competition = cheaper clicks.

Setting Goals

We help you to develop Bing Ads key performance indicators so that we have data-focused, measurable goals to track and assess your campaigns. Typical Bing Ads KPIs include revenue, return-on-ad-spend, cost-per-conversion, and conversion rate.

Keyword Research

We perform Bing keyword research to identify the optimal keywords to target. We focus on low-cost keywords that are highly relevant to your business. We ensure that we show your ads to your target market and do not waste time optimizing to keywords that will not drive traffic and sales.

Account Planning

We can set up your Bing Ads account from scratch, import campaigns from Google Ads, or optimize your current account. We also set up conversion tracking and tagging to ensure we can quickly and easily measure the success of your Bing Ads.

Campaign Creation

Bing Ads accounts are segmented by Campaigns, Ad Groups, and then Ads – starting with higher-level goals and then drilling down into more tightly themed ad groups and keywords.

Ongoing Management

Ice Nine Online’s core Bing Ads strategy involves ongoing testing, including testing various campaigns, keywords, ads, and ad groups to discover where your advertising spend will have the highest ROI, and then re-allocating budget to those campaigns.


We create custom reporting based around your goals for Bing Ads. The reporting is fully customizable, meaning that if a business priority suddenly becomes important or if the goals for Bing Ads change, we change the reporting accordingly.