Local businesses in 2023 can’t afford to ignore the power of Local SEO. While the foundation of good SEO hasn’t drastically changed, there are new dimensions to explore, especially with the rise of AI and voice search technologies. In this …
SEO and PR: How to Establish a Symbiotic Relationship
The landscape of digital marketing is rapidly evolving, and at its intersection lie two powerful channels: Search Engine Optimization (SEO) and Public Relations (PR). Although the connection between the two might not be immediately apparent, they intersect in more ways …
Adapting to Google’s AI: Predictions from a Seasoned SEO
In the ever-evolving landscape of online search, Google continues to push the boundaries by harnessing the power of artificial intelligence (AI). In Google’s I/O 2023 presentation, they showcased the latest iteration of Google’s generative AI-enabled search (ahem, question-and-answer) engine. How will …
Why WordPress CMS Reigns Supreme for SEO-Optimized Websites
If you’ve ever built a website, you’ve probably heard of WordPress. It’s the most popular content management system (CMS) in the world, with over 40% of all websites built on the platform. But what is WordPress, exactly? How does it …
5 Technical SEO Tips for WordPress Websites in 2023
WordPress is a great platform. It hasn’t become the dominant content management system on the web by accident – it has taken that place because it is powerful, versatile, and relatively easy to use after a short learning curve. Of …
Tactics: A Repeatable SEO Tactic to Get More Google Traffic to Your Website
Here’s a quick, easy, and repeatable process to get more Google traffic to your website: 1. Open Google Search Console for your website. 2. Go to the “Performance” tab. 3. Toggle on the “Average Position” selector. 4. Click on the …
How to Build SEO Backlinks for B2B Companies
There’s a lot to learn when it comes to SEO. If you allow yourself to go down a rabbit hole of ideas and opinions on this topic, you’ll be left with plenty of confusion and an endlessly long list of …
The Comprehensive Guide to Rebranding Your Company Online
So you’ve decided to rebrand your company. To keep your SEO value, retain your audience, and not confuse your customers and staff there are a few things that need to happen. This post covers important items to implement prior to …
A Simple Explanation of Long-Tail Keywords
Keywords are a key component of search marketing, but what is a long-tail keyword, and why are they important? First, a keyword (in the context of search engine optimization and marketing) is a word or phrase that someone types into …
Why Googling Your Own Keywords Is Not a Good Indicator of Search Marketing Success
It can be tempting to Google your own brand name – or keywords related to your business – to identify if you’re doing a good job of promoting your business on Google. However, Googling your own keywords is not a …