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Search Engine Optimization (SEO) Blog Posts

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The Comprehensive Guide to Rebranding Your Company Online

In Digital Marketing Education, Marketing, Search Engine Optimization (SEO), Web Business Tips, Web Design and Development by Matt ChieraSeptember 23, 20191 Comment

So you’ve decided to rebrand your company. To keep your SEO value, retain your audience, and not confuse your customers and staff there are a few things that need to …

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Why Googling Your Own Keywords Is Not a Good Indicator of Search Marketing Success

In Google Ads, Search Engine Optimization (SEO) by Matt ChieraSeptember 5, 2019Leave a Comment

It can be tempting to Google your own brand name – or keywords related to your business – to identify if you’re doing a good job of promoting your business …

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SEO: The Value of Multimedia

In Search Engine Optimization (SEO) by Matt ChieraApril 8, 2019Leave a Comment

Successful strategies for attracting an audience include thoughtful use of rich multimedia and diverse content, including video, images, podcasts, long form articles, and interactive tools. Multimedia can promote engagement, conversion, …

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Step-by-Step: Optimizing Your Website for Voice Search

In Search Engine Optimization (SEO) by Matt ChieraNovember 28, 20182 Comments

Voice search is growing at an exponential rate – analysts predict that 50% of all online searches will be voice searches by the year 2020. Here’s a step-by-step process to …

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5 Review Websites Your Business Should Take Advantage Of

In Search Engine Optimization (SEO), Web Business Tips by Matt ChieraMay 10, 2018

1. Glassdoor When someone searches for your company in Google, your Glassdoor listing likely shows up on the first page…if you have any reviews. A high Glassdoor rating helps for hiring, …

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Digital and SEO Trends in 2017

In Search Engine Optimization (SEO), Web Business Tips by Matt ChieraJanuary 27, 20172 Comments

It’s already a new year, which means that if you aren’t refreshing your online properties year-round, now is the time for an update. Your customers are using new technology to …

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Everything You Need to Know About Google’s Big “Possum” Update

In News, Search Engine Optimization (SEO) by Matt ChieraDecember 1, 2016

Google quietly rolled out its new “Possum” update on September 1st 2016, affecting a whopping 64% of local search engine results pages (SERPs). Evidence points to this being an incremental …

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Video: How important is video to SEO and PPC?

In Google Ads, Search Engine Optimization (SEO) by Matt ChieraOctober 26, 2016

Matt answers the question “How important is video to SEO and PPC?” This interview was conducted by Steve Fretzin for The Origination Station, the top business development e-training for attorneys. …

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Video: What is SEO and PPC?

In Google Ads, Search Engine Optimization (SEO) by Matt ChieraOctober 24, 2016

Matt answers the question “What is SEO and PPC?” This interview was conducted by Steve Fretzin for The Origination Station, the top business development e-training for attorneys. Transcript: Steve: Welcome …

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Ice Nine Online & Google Event Recap: Mobile Madness

In Matt's Musings, Google Ads, Search Engine Optimization (SEO) by Matt ChieraOctober 1, 2016

Ice Nine Online hosted a Google Partners event on 9/28 at TechNexus in Chicago. We did a little networking, ate some Stan’s Donuts, and watched a live-stream presentation from Google’s …

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