WordPress is a great platform. It hasn’t become the dominant content management system on the web by accident – it has taken that place because it is powerful, versatile, and …
Tactics: A Repeatable SEO Tactic to Get More Google Traffic to Your Website
Here’s a quick, easy, and repeatable process to get more Google traffic to your website: 1. Open Google Search Console for your website. 2. Go to the “Performance” tab. 3. …
How to Build SEO Backlinks for B2B Companies
There’s a lot to learn when it comes to SEO. If you allow yourself to go down a rabbit hole of ideas and opinions on this topic, you’ll be left …
The Comprehensive Guide to Rebranding Your Company Online
So you’ve decided to rebrand your company. To keep your SEO value, retain your audience, and not confuse your customers and staff there are a few things that need to …
A Simple Explanation of Long-Tail Keywords
Keywords are a key component of search marketing, but what is a long-tail keyword, and why are they important? First, a keyword (in the context of search engine optimization and …
Why Googling Your Own Keywords Is Not a Good Indicator of Search Marketing Success
It can be tempting to Google your own brand name – or keywords related to your business – to identify if you’re doing a good job of promoting your business …
Google Adds Regex to Google Search Console
The addition of regex to Google Search Console is pretty nice, especially for companies who have brand names or products that can be typed in multiple ways e.g. using the …
SEO: The Value of Multimedia
Successful strategies for attracting an audience include thoughtful use of rich multimedia and diverse content, including video, images, podcasts, long form articles, and interactive tools. Multimedia can promote engagement, conversion, …
Step-by-Step: Optimizing Your Website for Voice Search
Voice search is growing at an exponential rate – analysts predict that 50% of all online searches will be voice searches by the year 2020. Here’s a step-by-step process to …
5 Review Websites Your Business Should Take Advantage Of
1. Glassdoor When someone searches for your company in Google, your Glassdoor listing likely shows up on the first page…if you have any reviews. A high Glassdoor rating helps for hiring, …