Google quietly rolled out its new “Possum” update on September 1st 2016, affecting a whopping 64% of local search engine results pages (SERPs). Evidence points to this being an incremental roll out with more changes on the horizon. The Possum …
Video: How important is video to SEO and PPC?
Matt answers the question “How important is video to SEO and PPC?” This interview was conducted by Steve Fretzin for The Origination Station, the top business development e-training for attorneys. Transcript: Steve: Now Matt we have talked about Search Engine …
Video: What is SEO and PPC?
Matt answers the question “What is SEO and PPC?” This interview was conducted by Steve Fretzin for The Origination Station, the top business development e-training for attorneys. Transcript: Steve: Welcome everyone to Origination Station. My name is Steve Fretzin, I …
Ice Nine Online & Google Event Recap: Mobile Madness
Ice Nine Online hosted a Google Partners event on 9/28 at TechNexus in Chicago. We did a little networking, ate some Stan’s Donuts, and watched a live-stream presentation from Google’s Mountain View, CA headquarters. Below is a recap of the …
Video: What is CRO and how does it play a role in SEO and PPC?
Matt answers the question “What is CRO and how does it play a role in SEO and PPC?” This interview was conducted by Steve Fretzin for The Origination Station, the top business development e-training for attorneys. Transcript: Steve: Something that …
Video: How important is having a mobile-friendly website for SEO?
Matt answers the question “How important is having a mobile-friendly website for SEO?” This interview was conducted by Steve Fretzin for The Origination Station, the top business development e-training for attorneys. Transcript: Steve: Matt, when I think about my website …
Video: What are some SEO tactics to drive organic traffic?
Matt answers the question “What are some SEO tactics to drive organic traffic?” This interview was conducted by Steve Fretzin for The Origination Station, the top business development e-training for attorneys. Transcript: Steve: So Matt, when you mention SEO, what …
Video: What mistakes do Attorneys make on their blogs?
Matt answers the question “What mistakes do Attorneys make on their blogs?” This interview was conducted by Steve Fretzin for The Origination Station, the top business development e-training for attorneys. Transcript: Steve: So Matt you were mentioning the idea of …
4 Factors That Influence Link Value
Links play a significant role in Google’s search algorithms. So much so, that Google said links were among the top 2 ranking factors, next to content (third being RankBrain). Not all links are created equal, however. There are some that are of great quality, …
Ice Nine Online & Google Event Recap: Smarter Customer Insights
Ice Nine Online hosted a Google Partners Connect event on May 4th. The topic of the event was using smarter customer insights to improve your digital marketing. Below is a recap of the event and some of the key takeaways from …