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ChatGPT Ads Campaigns

ChatGPT Ads is one of the newest advertising platforms available to US businesses, and we are already running campaigns for clients in the beta. OpenAI opened self-serve access in May 2026. Ads appear below ChatGPT responses to users who are actively in the middle of research conversations, evaluating options, and making decisions. That is a fundamentally different kind of intent than other ad platforms, and it puts your brand in front of buyers at a crucial moment that other channels cannot reach. The platform is early, the competition is low, and the companies building experience now will have a meaningful advantage when that changes.

Highlights

  • Among the first Chicago agencies running live ChatGPT Ads campaigns
  • Active beta access through OpenAI’s self-serve Ads Manager
  • CPC and CPM campaign management
  • Conversion tracking setup via OpenAI’s pixel and UTM framework
  • Honest assessment of whether the channel fits your business and budget
  • Ongoing education for your team as the platform matures

How we approach ChatGPT Ads campaigns:

Platform Assessment

Not every business should be running ChatGPT Ads right now. We start by evaluating whether your category, audience, and budget make it a sensible test. If it does not fit, we will tell you.

Campaign Structure

ChatGPT Ads uses a three-level hierarchy: campaign, ad group, and ad. We build that structure around your business goals and the conversational contexts most likely to reach your buyers.

Targeting Strategy

ChatGPT Ads does not use keywords. Targeting is based on the context of the conversation a user is having. We build targeting around the topics, questions, and research patterns your buyers are most likely engaged in when your product or service is relevant.

Ad Creative

The ad format is currently text-based with a favicon. Copy has to work in a conversational context, which is different from search ad copy. We write and test creative suited to the format.

Conversion Tracking

We set up OpenAI’s conversion pixel and UTM parameters before any campaign goes live. Measurement is a prerequisite, not an afterthought. We will not run spend without knowing what we can and cannot attribute.

Ongoing Management

We monitor performance, adjust bids and budgets, and update creative as the platform evolves. Given how early this is, ongoing management also means staying current with platform changes and feeding those back into campaign strategy.