We’re over two weeks into 2020 and I know some of you haven’t changed the © date in your website’s footer yet. Here’s a JavaScript snippet that automatically updates the …
The Quick and Easy Way to Set Up Contact Form Conversion Tracking
Here’s a quick and easy way to set up contact form conversion tracking on your website via Google Analytics: 1. Create a new “thank you” page on your website. …
What is WordPress Used For? Big Benefits for Small Businesses
Today, having a website isn’t an option for businesses of any type or size—it’s a must-have. When consumers go online to look for information about products and services, the websites …
The Comprehensive Guide to Rebranding Your Company Online
So you’ve decided to rebrand your company. In order to not lose your audience, keep your SEO value, and not confuse your customers and your internal team there are a …
Should You Enable Smart Goals in Google Analytics?
I’ve had a few people ask me about whether or not they should enable “Smart Goals” in Google Analytics. Smart Goals were designed for Google Ads advertisers who don’t use …
How to Clear Your Browser’s Cache
When you view a web page in your browser, the web page and its files are stored (cached) in your browser to make the page load quickly when you access …
35 Alternatives to the Adobe Creative Cloud
Adobe recently decided to discontinue its smaller price plans and in lieu of forcing everyone to use Creative Cloud. This shift has understandably angered Adobe customers. Adobe users have also …
Using Google Ads to Drive High-Value People to Your Blog
Do you have great content on your blog but are having trouble getting people to view it? I have a solution that’s worked very well for me to get high-value …
How To Use The Google Campaign URL Builder
The Google Campaign URL Builder is an important tool. It allows you to manually tag campaigns so that you can view their performance in Google Analytics. Note that you do not …
Why You Should Always “Own” Your Google Ads Account
I’ve been seeing a disturbing trend with digital marketing agencies: agencies “owning” their client’s Google Ads account. If the client and agency part ways, the client loses ownership of their …