This week, I did something that felt a little voyeuristic: I spent an afternoon methodically auditing the digital presence of five B2B companies in the same industry, none of which were clients of mine. I’m not going to name them. …
AI is Changing B2B Buying. This Data Shows Why Your Website Has Never Mattered More.
Imagine a potential client who’s looking for a new vendor and hears about your company from a colleague at a conference. Or they ask ChatGPT to recommend a company. Or they see your name pop up in a LinkedIn thread. …
B2B Intranet Showdown: SharePoint vs. Confluence vs. Workvivo vs. Custom WordPress
If you have ever sat in a meeting where someone says, “just put it on the intranet,” and everyone in the room quietly panics because no one actually knows where the intranet is or how to use it, you are …
Omni-SERP: The Real Outcome B2B SEO/GEO Should Be Driving
For SEO or GEO to translate into measurable B2B pipeline and revenue, the target can’t just be organic blue link rankings or AI citations. The central revenue-driving objective is controlling the search results page in all the areas where buyers …
Google Search Console: Advanced Regex Techniques for Digital Marketers
If you’re a digital marketer or SEO professional looking to dig deeper into your website’s search performance and gain actionable marketing insights, Regex in Google Search Console (GSC) is a powerful, often underused feature. While GSC provides a solid overview …
The Synergy of WordPress, SEO, and Online Ads: Why a Specialized Agency is Key
Jumplinks Having a WordPress website is just the beginning in today’s digital landscape. To truly maximize your online presence, it’s essential to integrate Search Engine Optimization (SEO) and online advertising into your strategy. Hiring a digital agency that specializes in …
Checklist For Transitioning To A New Digital Agency
Thinking about changing your digital agency? It’s a big move, but it doesn’t have to be overwhelming. In this blog post, we’ve put together a straightforward checklist to help you transition smoothly to a new digital agency, from assessing your …
The Hub & Spoke Approach: Turbocharging B2B Content Marketing
B2B businesses must constantly adapt and refine their content marketing strategies to stay competitive. One strategy that has worked exceptionally well for Ice Nine Online‘s B2B clients is the Hub & Spoke content marketing model. This approach offers a structured …
5 Technical SEO Tips for WordPress Websites in 2023
WordPress is a great platform. It hasn’t become the dominant content management system on the web by accident – it has taken that place because it is powerful, versatile, and relatively easy to use after a short learning curve. Of …
The Comprehensive Guide to Rebranding Your Company Online
So you’ve decided to rebrand your company. To keep your SEO value, retain your audience, and not confuse your customers and staff there are a few things that need to happen. This post covers important items to implement prior to …