WordPress is a great platform. It hasn’t become the dominant content management system on the web by accident – it has taken that place because it is powerful, versatile, and relatively easy to use after a short learning curve. Of …
The Comprehensive Guide to Rebranding Your Company Online
So you’ve decided to rebrand your company. To keep your SEO value, retain your audience, and not confuse your customers and staff there are a few things that need to happen. This post covers important items to implement prior to …
How to Change Your Business Name on Social Media Pages
Need to change your business name and handle on popular social media networks like Twitter, LinkedIn, Instagram, and Facebook? This post includes simple step-by-step instructions to change your brand name and username. Facebook: From your News Feed, click Pages in …
35 Alternatives to the Adobe Creative Cloud
In 2019, Adobe decided to discontinue its smaller price plans and in lieu of forcing everyone to use Creative Cloud. This shift has understandably angered Adobe customers. Adobe users have also been posting on social media about how they have …
Questions to Ask a Digital Marketing Agency Before You Hire Them
Recently, I’ve had quite a few introductory calls with prospective clients looking for digital marketing services. During these calls, I ask a lot of questions about the client’s business and goals. I love it when they do the same. Below …
JavaScript Code That Automatically Updates The © Year In Your Website’s Footer
We’re over two weeks into 2021 and I know some of you haven’t changed the © date in your website’s footer yet. Here’s a JavaScript snippet that automatically updates the year. Add the code below (or replace the current © …
Photoshoot Shot List for a B2B Website
Planning a photoshoot to update your B2B website and marketing materials? Here’s a shot list to get you going in the right direction: Confidence shots – “wonder woman” pose, dancing, pride, open arms, smiling Eye gaze – team member(s) looking …
Why You Should Always “Own” Your Google Ads Account
I’ve been seeing a disturbing trend with digital marketing agencies: agencies “owning” their client’s Google Ads account. If the client and agency part ways, the client loses ownership of their own Google Ads account. In my opinion, this is an …
The Quick and Easy Way to Set Up Contact Form Conversion Tracking
Here’s a quick and easy way to set up contact form conversion tracking on your website via Google Analytics: 1. Create a new “thank you” page on your website. Add some text to the page like “Thank you for …
What is WordPress Used For? Big Benefits for Small Businesses
Today, having a website isn’t an option for businesses of any type or size—it’s a must-have. When consumers go online to look for information about products and services, the websites that show up on the first page of search results …