I’ve had a few people ask me about whether or not they should enable “Smart Goals” in Google Analytics. Smart Goals were designed for Google Ads advertisers who don’t use …
How to Clear Your Browser’s Cache
When you view a web page in your browser, the web page and its files are stored (cached) in your browser to make the page load quickly when you access …
35 Alternatives to the Adobe Creative Cloud
Adobe recently decided to discontinue its smaller price plans and in lieu of forcing everyone to use Creative Cloud. This shift has understandably angered Adobe customers. Adobe users have also …
Using Google Ads to Drive High-Value People to Your Blog
Do you have great content on your blog but are having trouble getting people to view it? I have a solution that’s worked very well for me to get high-value …
How To Use The Google Campaign URL Builder
The Google Campaign URL Builder is an important tool. It allows you to manually tag campaigns so that you can view their performance in Google Analytics. Note that you do not …
Why You Should Always “Own” Your Google Ads Account
I’ve been seeing a disturbing trend with digital marketing agencies: agencies “owning” their client’s Google Ads account. If the client and agency part ways, the client loses ownership of their …
Why Is The Google Map On My Website Broken?
You might have noticed that all of a sudden the Google Map on your website is broken. Google updated their Google Maps API and you now have to pay to …
The Comprehensive Guide to Rebranding Your Company Online
So you’ve decided to rebrand your company. In order to not lose your audience, keep your SEO value, and not confuse your customers and internal team there are a few …
5 Review Websites Your Business Should Take Advantage Of
1. Glassdoor When someone searches for your company in Google, your Glassdoor listing likely shows up on the first page…if you have any reviews. A high Glassdoor rating helps for hiring, …
Solution: LinkedIn’s Link Preview Metadata Caching Issue
Do you have a URL that you posted on LinkedIn but the wrong metadata (e.g. post image, title tag, meta description) is showing up? This is due to how LinkedIn …