Video is huge right now. Facebook CEO Mark Zuckerberg has said he expects most of Facebook to be video by 2019. Video is the fastest growing online advertising category. But for many businesses, it’s not realistic to spend a lot of time …
Video: What should Attorneys look for in a digital marketing agency?
Matt answers the question “What should Attorneys look for in a digital marketing agency?” This interview was conducted by Steve Fretzin for The Origination Station, the top business development e-training for attorneys. Transcript: Steve: We were talking about hiring somebody …
Video: What is Online Marketing?
Learn what online marketing is, tools you can use to market a business online, and how to start working with an online marketing agency.
Omni-Channel Marketing is a Trend You Can’t Ignore
What is omni-channel marketing? The term “omni-channel” is an increasingly popular marketing buzzword, but it refers to an important shift in marketing: marketers now need to provide a seamless experience across every customer touchpoint. At it’s core, omni-channel marketing is viewing the …
5 Awesome Websites for Free Stock Photos
5. Unsplash – https://unsplash.com Unsplash offers free (do whatever you want) high-resolution photos. They offer 10 new photos every 10 days and the ability to subscribe to have new pics automatically sent to your inbox. 4. Morguefile – http://www.morguefile.com/ This …
How to Create Brilliant Website Reporting With Little Effort
Google Analytics is a powerful platform to analyze your website’s traffic data, however creating custom dashboards to track key metrics requires a lot of know-how and time. However, there’s a way to track the important data for your site without being …
5 Essential, Free Digital Marketing Tools for Small Businesses
5. Google Analytics This is the quintessential tool to track where the visitors to your website is coming from, what happens when those people get there, and provides you with website data that will allow you to make better digital …
6 Things You Should Not Do When Starting Your Company’s Blog
1. Be shy. Tell your friends on Facebook, send out a tweet to your followers, and share the news with your Google circles. If you have a soapbox lying around, get on it and shout! Now’s not the time to …
How to get the most out of your website developer (before you hire them)
1. Outline the basic structure of your website. This doesn’t have to be more than a Word document including a list of the pages on the site and your estimated user flow (what pages you want the user to visit …