Digital Marketing Training Session

Digital Marketing Training Session

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Session Agenda


  • SEO Overview

    High-level overview of Search Engine Optimization and key tactics

  • SEO/SEM Keyword Research

    Hands-on demo of Google Keyword Planner and creating a keyword research document

  • On-Site SEO

    Walkthrough of important on-site elements for optimization including Title Tags, H1 Tags, Meta Descriptions, and on-page content

  • Google Analytics

    Hands-on walkthrough of Google Analytics including explanation of key data points and using dashboards

  • Google Search Console

    Hands-on demo of using Google Search Console's key features, including assessing search queries and submitting XML sitemaps

  • Google Ads

    Overview of the various Google Ads campaigns and campaign creation demo

  • Remarketing

    Walkthrough on adding Remarketing code to a website and how to create an Google Ads Remarketing campaign

  • Conversion Rate Optimization

    Conversion Rate Optimization overview and demo of processes and tools for CRO

  • Content Marketing

    Content Marketing Overview and walkthrough on how to create high-converting content

  • Social Media Marketing

    Overview of Social Media Marketing tactics

Pricing

The session is $500 for one person and $250 for each additional trainee. If you have over 5 trainees, group rates may be available.

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Meet your instructor

Matt Chiera is Founder of Ice Nine Online and has been in the digital marketing space for over 10 years. He’s worked with a wide range of companies including Kraft Foods, Cars.com, Forsythe Technology, CenturyLink, Bang & Olufsen, Tastings.com, Gibraltar Business Capital, The Great Escape, KemperSports, Arbor Mills, and many other mid-size companies, start-ups, and small businesses. Matt is both Google Ads and Google Analytics certified.


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"Matt just GETS IT, but it is more important to him that YOU GET IT. He shares his Digital Marketing knowledge in a way that everyone can learn how to leverage in his or her professional careers. Matt is truly gifted with a genuine passion and ability to motivate people to learn more."

-Craig Chapman, Director of Digital Marketing and Branding, The Written Word Learning Center, LLC

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