Digital Marketing Training Session
Now more than ever, consumers are looking online for goods and services. Discover how digital marketing can attract new customers and drive revenue growth.
This training session provides overviews of multiple digital marketing tools and tactics along with hands-on demos for key tools like Google Analytics, Google AdWords, Google Search Console, Keyword Planner, SpyFu, and Hootsuite.
This session is designed to impart knowledge and understanding of various facets of digital marketing, including SEO, Pay-Per-Click, Remarketing, Content Marketing, Conversion Rate Optimization, and Analytics.
The training can be attended by anyone who is keen on learning digital marketing. The session is greatly beneficial to professionals who are looking forward to building a career in digital marketing or will be executing digital marketing campaigns. The session can be made more or less advanced based on your current competency.
The session is typically held at 20 N. Wacker Drive in Chicago, IL. In some cases we may be able to travel to your location. We can also conduct the session remotely over a screenshare. The session can be scheduled on your time. Just let us know a good time for you and we’ll do our best to accommodate!
High-level overview of Search Engine Optimization and key tactics
SEO/SEM Keyword Research
Hands-on demo of Google Keyword Planner and creating a keyword research document
Walkthrough of important on-site elements for optimization including Title Tags, H1 Tags, Meta Descriptions, and on-page content
Hands-on walkthrough of Google Analytics including explanation of key data points and using dashboards
Google Search Console
Hands-on demo of using Google Search Console’s key features, including assessing search queries and submitting XML sitemaps
Overview of the various Google AdWords campaigns and campaign creation demo
Walkthrough on adding Remarketing code to a website and how to create an AdWords Remarketing campaign
Conversion Rate Optimization
Conversion Rate Optimization overview and demo of processes and tools for CRO
Content Marketing Overview and walkthrough on how to create high-converting content
Social Media Marketing
Overview of Social Media Marketing tactics and Hootsuite demo
The session is $500 for one person and $250 for each additional trainee. If you have over 5 trainees, group rates may be available.Book this session!
Meet your instructor
Matt Chiera is Founder of Ice Nine Online and has been in the digital marketing space for over 10 years. He’s worked with a wide range of companies including Kraft Foods, Cars.com, Forsythe Technology, CenturyLink, Bang & Olufsen, Tastings.com, Gibraltar Business Capital, The Great Escape, KemperSports, Arbor Mills, and many other mid-size companies, start-ups, and small businesses. Matt is both Google AdWords and Google Analytics certified.