Digital Marketing Training Session

Digital Marketing Training Session


Session Agenda

  • SEO Overview

    High-level overview of Search Engine Optimization and key tactics

  • SEO/SEM Keyword Research

    Hands-on demo of Google Keyword Planner and creating a keyword research document

  • On-Site SEO

    Walkthrough of important on-site elements for optimization including Title Tags, H1 Tags, Meta Descriptions, and on-page content

  • Google Analytics

    Hands-on walkthrough of Google Analytics including explanation of key data points and using dashboards

  • Google Search Console

    Hands-on demo of using Google Search Console's key features, including assessing search queries and submitting XML sitemaps

  • Google Ads

    Overview of the various Google Ads campaigns and campaign creation demo

  • Remarketing

    Walkthrough on adding Remarketing code to a website and how to create an Google Ads Remarketing campaign

  • Conversion Rate Optimization

    Conversion Rate Optimization overview and demo of processes and tools for CRO

  • Content Marketing

    Content Marketing Overview and walkthrough on how to create high-converting content

  • Social Media Marketing

    Overview of Social Media Marketing tactics


The session is $500 for one person and $250 for each additional trainee. If you have over 5 trainees, group rates may be available.

Book this session!

Meet your instructor

Matt Chiera is Founder of Ice Nine Online and has been in the digital marketing space for over 10 years. He’s worked with a wide range of companies including Kraft Foods,, Forsythe Technology, CenturyLink, Bang & Olufsen,, Gibraltar Business Capital, The Great Escape, KemperSports, Arbor Mills, and many other mid-size companies, start-ups, and small businesses. Matt is both Google Ads and Google Analytics certified.


"Matt just GETS IT, but it is more important to him that YOU GET IT. He shares his Digital Marketing knowledge in a way that everyone can learn how to leverage in his or her professional careers. Matt is truly gifted with a genuine passion and ability to motivate people to learn more."

-Craig Chapman, Director of Digital Marketing and Branding, The Written Word Learning Center, LLC

Book this session!