Digital Marketing Training Session


Now more than ever, consumers are looking online for goods and services. Discover how digital marketing can attract new customers and drive revenue growth.

Digital Marketing Training Session


Now more than ever, consumers are looking online for goods and services. Discover how digital marketing can attract new customers and drive revenue growth.


Summary

This session is designed to give you a well rounded introduction to multiple aspects of digital marketing.

Highlights

  • Face-to-face 2.5 hour training
  • Hands-on demos
  • Take-home guide

Book this session!

Meet your instructor

Matt Chiera is Founder of Ice Nine Online and has been in the digital marketing space for over 10 years. He’s worked with a wide range of companies including Kraft Foods, Cars.com, Asurion LLC, CenturyLink, Bang & Olufsen, Tastings.com, The Great Escape, KemperSports, Arbor Mills, and many other mid-size companies, start-ups, and small businesses. Matt is both Google AdWords and Google Analytics certified.


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“Matt just GETS IT, but it is more important to him that YOU GET IT. He shares his Digital Marketing knowledge in a way that everyone can learn how to leverage in his or her professional careers. Matt is truly gifted with a genuine passion and ability to motivate people to learn more.”

-Craig Chapman, Director of Digital Marketing and Branding, The Written Word Learning Center, LLC

Digital Marketing Training
Session Overview


The Digital Marketing Training Session provides overviews for multiple digital marketing tools and tactics along with hands-on demos for key accounts like Google Analytics and AdWords.

The Digital Marketing Training Session is designed to impart knowledge and understanding of the various facets of digital marketing, including SEO, PPC, Content Marketing, and Google Analytics.

The training can be attended by anyone who is keen on learning digital marketing. The Digital Marketing Training Session is greatly beneficial to professionals who are looking forward to building a career in digital marketing or will be executing digital marketing campaigns. The session can be made more or less advanced based on your current competency.

The session is typically held at 20 N. Wacker Drive in Chicago, IL. In some cases we may be able to travel to your location. We can also conduct the session remotely over a screenshare. The session can be scheduled on your time. Just let us know a good time for you and we’ll do our best to accommodate!

Session Preview


  • Connector.

    SEO Overview

    High-level overview of Search Engine Optimization and key tactics

  • Connector.

    SEO/SEM Keyword Research

    Hands-on demo of Google Keyword Planner and creating a keyword research document

  • Connector.

    On-Site SEO

    Walkthrough of important on-site elements for optimization including Title Tags, H1 Tags, Meta Descriptions, and on-page content

  • Connector.

    Google Analytics

    Hands-on walkthrough of Google Analytics including explanation of key data points and using dashboards

  • Connector.

    Google Search Console

    Hands-on demo of using Google Search Console’s key features, including assessing search queries and submitting XML sitemaps

  • Connector.

    Google AdWords

    Overview of the various Google AdWords campaigns and campaign creation demo

  • Connector.

    Retargeting

    Walkthrough on adding Retargeting code to a website and how to create an AdWords Retargeting campaign

  • Connector.

    Conversion Rate Optimization

    Conversion Rate Optimization overview and demo of processes and tools for CRO

  • Connector.

    Content Marketing

    Content Marketing Overview and walkthrough of how to create high-converting content

  • Connector.

    Social Media Marketing

    Overview of Social Media Marketing tactics and Hootsuite demo

Pricing

The session is $500 for one person and $250 for each additional trainee. If you have over 5 trainees, group rates may be available.

Book this session!