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Advertising Blog Posts

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10 Google Ads Search Campaign Tips in 2023

In Advertising by Matt ChieraJune 20, 2022Leave a Comment

When you want to run ads on the web, Google Ads is a great place to start. After all, the reach of this platform is second-to-none, and the platform has …

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Blockchain and Advertising: Did We Just Become Best Friends?

In Matt's Musings, Advertising by Matt ChieraSeptember 11, 2017Leave a Comment

Blockchain is a complicated and ingenious technology – put simply, it’s an open, shared, massive decentralized database. Once data is added to a blockchain “ledger” this data can never be …

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Is the Future of Mobile Advertising in Apps?

In Advertising by Matt ChieraMay 5, 2014

Users spend, on average, 82% of their mobile minutes with apps and 18% with web browsers. There’s no doubt apps are a powerful tool to generate brand engagement. Red Bull …

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