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Advertising Blog Posts

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7 Reasons Why You Should Be Advertising on Bing

In Bing Ads, Advertising by Matt ChieraOctober 15, 2019Leave a Comment

Google commands the majority of the online search market, so when most people think of paid search, they think of Google Ads. However, don’t count Bing out. More and more, …

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Blockchain and Advertising: Did We Just Become Best Friends?

In Matt's Musings, Advertising by Matt ChieraSeptember 11, 2017Leave a Comment

Blockchain is a complicated and ingenious technology – put simply, it’s an open, shared, massive decentralized database. Once data is added to a blockchain “ledger” this data can never be …

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Is the Future of Mobile Advertising in Apps?

In Advertising by Matt ChieraMay 5, 2014

Users spend, on average, 82% of their mobile minutes with apps and 18% with web browsers. There’s no doubt apps are a powerful tool to generate brand engagement. Red Bull …

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