Google commands the majority of the online search market, so when most people think of paid search, they think of Google Ads. However, don’t count Bing out. More and more, …
Blockchain and Advertising: Did We Just Become Best Friends?
Blockchain is a complicated and ingenious technology – put simply, it’s an open, shared, massive decentralized database. Once data is added to a blockchain “ledger” this data can never be …
Is the Future of Mobile Advertising in Apps?
Users spend, on average, 82% of their mobile minutes with apps and 18% with web browsers. There’s no doubt apps are a powerful tool to generate brand engagement. Red Bull …