It finally happened. OpenAI, the company that once positioned itself as the thoughtful alternative to ad-driven tech giants, has officially entered the advertising business. ChatGPT is now serving sponsored content to a subset of its users in the United States. …
10 Google Ads Search Campaign Tips in 2023
When you want to run ads on the web, Google Ads is a great place to start. After all, the reach of the platform is second-to-none and has been fine-tuned over the years to make it incredibly powerful and easy …
Blockchain and Advertising: Did We Just Become Best Friends?
Blockchain is a complicated and ingenious technology – put simply, it’s an open, shared, massive decentralized database. Once data is added to a blockchain “ledger” this data can never be removed or replaced as it moves from “hand” to “hand” …
Is the Future of Mobile Advertising in Apps?
Users spend, on average, 82% of their mobile minutes with apps and 18% with web browsers. There’s no doubt apps are a powerful tool to generate brand engagement. Red Bull has released free games to engage and communicate with customers, …