Blockchain is a complicated and ingenious technology – put simply, it’s an open, shared, massive decentralized database. Once data is added to a blockchain “ledger” this data can never be …
Free Return On Ad Spend (ROAS) Calculator
Return on Advertising Spend (ROAS) is the amount of revenue a company receives for every dollar spent on an advertising campaign. ROAS is a very important key-performance-indicator (KPI) to gauge …
Is the Future of Mobile Advertising in Apps?
Users spend, on average, 82% of their mobile minutes with apps and 18% with web browsers. There’s no doubt apps are a powerful tool to generate brand engagement. Red Bull …