Recently, I’ve had quite a few introductory calls with prospective clients looking for digital marketing services. During these calls, I ask a lot of questions about the client’s business and …
Photoshoot Shot List for a B2B Website
Planning a photoshoot to update your B2B website and marketing materials? Here’s a shot list to get you going in the right direction: Confidence shots – “wonder woman” pose, dancing, …
2020 Periodic Table of Digital Commerce Marketing
MarketingLand recently released its 2020 Periodic Table of Digital Commerce Marketing. If you’re a digital marketer or aspire to be one, I highly recommend downloading it. The PDF document is …
Why You Should Always “Own” Your Google Ads Account
I’ve been seeing a disturbing trend with digital marketing agencies: agencies “owning” their client’s Google Ads account. If the client and agency part ways, the client loses ownership of their …
JavaScript Code That Automatically Updates The © Year In Your Website’s Footer
We’re over two weeks into 2020 and I know some of you haven’t changed the © date in your website’s footer yet. Here’s a JavaScript snippet that automatically updates the …
What is “Direct” Traffic in Google Analytics?
Google Analytics defines “direct” traffic as website visits that arrived on your site either by typing your website URL into a browser or through browser bookmarks. However, that really isn’t …
The Quick and Easy Way to Set Up Contact Form Conversion Tracking
Here’s a quick and easy way to set up contact form conversion tracking on your website via Google Analytics: 1. Create a new “thank you” page on your website. …
Celebrating 2019 With Client Success Stories
Ice Nine Online did a lot of work that I’m extremely proud of in 2019. These are some of my favorite client success stories: We helped one of the largest …
What is WordPress Used For? Big Benefits for Small Businesses
Today, having a website isn’t an option for businesses of any type or size—it’s a must-have. When consumers go online to look for information about products and services, the websites …
7 Reasons Why You Should Be Advertising on Bing
Google commands the majority of the online search market, so when most people think of paid search, they think of Google Ads. However, don’t count Bing out. More and more, …