In my current University of Chicago digital marketing course, we’re learning about the concept of the “job to be done” and how it relates to innovation within a company. The “job” is …
Why You Should Use Instagram for Your B2B Business
Instagram is a gold mine for business-to-businesses. Since its inception in 2010, Instagram has grown exponentially and has over 1 billion monthly active users worldwide and over 107.2 million users …
Recent Ice Nine Online Client Reviews
In general, Ice Nine Online is reviewed very highly: 4.8/5 in aggregate between Google, Clutch, UpCity, and Facebook reviews. We try our best to give our best to our clients. …
2020 Periodic Table of Digital Commerce Marketing
MarketingLand released its 2020 Periodic Table of Digital Commerce Marketing. If you’re a digital marketer or aspire to be one, I highly recommend downloading it. The PDF document is 21 …
Questions to Ask a Digital Marketing Agency Before You Hire Them
Recently, I’ve had quite a few introductory calls with prospective clients looking for digital marketing services. During these calls, I ask a lot of questions about the client’s business and …
Photoshoot Shot List for a B2B Website
Planning a photoshoot to update your B2B website and marketing materials? Here’s a shot list to get you going in the right direction: Confidence shots – “wonder woman” pose, dancing, …
Why You Should Always “Own” Your Google Ads Account
I’ve been seeing a disturbing trend with digital marketing agencies: agencies “owning” their client’s Google Ads account. If the client and agency part ways, the client loses ownership of their …
JavaScript Code That Automatically Updates The © Year In Your Website’s Footer
We’re over two weeks into 2020 and I know some of you haven’t changed the © date in your website’s footer yet. Here’s a JavaScript snippet that automatically updates the …
What is “Direct” Traffic in Google Analytics?
Google Analytics defines “direct” traffic as website visits that arrived on your site either by typing your website URL into a browser or through browser bookmarks. However, that really isn’t …
The Quick and Easy Way to Set Up Contact Form Conversion Tracking
Here’s a quick and easy way to set up contact form conversion tracking on your website via Google Analytics: 1. Create a new “thank you” page on your website. …