Google Analytics defines “direct” traffic as website visits that arrived on your site either by typing your website URL into a browser or through browser bookmarks. However, that really isn’t …
A Simple Explanation of Long-Tail Keywords
Keywords are a key component of search marketing, but what is a long-tail keyword, and why are they important? First, a keyword (in the context of search engine optimization and …
Competitor Analysis Makes You Better At Digital Marketing
I really love performing competitor analysis for Ice Nine Online’s clients. It’s amazing how much publicly available information you can find about a company’s digital marketing tactics if you know …
Google Adds Regex to Google Search Console
The addition of regex to Google Search Console is pretty nice, especially for companies who have brand names or products that can be typed in multiple ways e.g. using the …
Why Googling Your Own Keywords Is Not a Good Indicator of Search Marketing Success
It can be tempting to Google your own brand name – or keywords related to your business – to identify if you’re doing a good job of promoting your business …
Questions to Ask a Digital Marketing Agency Before You Hire Them
Recently, I’ve had quite a few introductory calls with prospective clients looking for digital marketing services. During these calls, I ask a lot of questions about the client’s business and …
JavaScript Code That Automatically Updates The © Year In Your Website’s Footer
We’re over two weeks into 2021 and I know some of you haven’t changed the © date in your website’s footer yet. Here’s a JavaScript snippet that automatically updates the …
Recent Ice Nine Online Client Reviews
In general, Ice Nine Online is reviewed very highly: 4.8/5 in aggregate between Google, Clutch, UpCity, and Facebook reviews. We try our best to give our best to our clients. …
Understanding Your Company’s “Job to be Done”
In my current University of Chicago digital marketing course, we’re learning about the concept of the “job to be done” and how it relates to innovation within a company. The “job” is …
Why You Should Use Instagram for Your B2B Business
Instagram is a gold mine for business-to-businesses. Since its inception in 2010, Instagram has grown exponentially and has over 1 billion monthly active users worldwide and over 107.2 million users …