We’re over two weeks into 2020 and I know some of you haven’t changed the © date in your website’s footer yet. Here’s a JavaScript snippet that automatically updates the …
What is “Direct” Traffic in Google Analytics?
Google Analytics defines “direct” traffic as website visits that arrived on your site either by typing your website URL into a browser or through browser bookmarks. However, that really isn’t …
The Quick and Easy Way to Set Up Contact Form Conversion Tracking
Here’s a quick and easy way to set up contact form conversion tracking on your website via Google Analytics: 1. Create a new “thank you” page on your website. …
Celebrating 2019 With Client Success Stories
Ice Nine Online did a lot of work that I’m extremely proud of in 2019. These are some of my favorite client success stories: We helped one of the largest …
What is WordPress Used For? Big Benefits for Small Businesses
Today, having a website isn’t an option for businesses of any type or size—it’s a must-have. When consumers go online to look for information about products and services, the websites …
7 Reasons Why You Should Be Advertising on Bing
Google commands the majority of the online search market, so when most people think of paid search, they think of Google Ads. However, don’t count Bing out. More and more, …
The Comprehensive Guide to Rebranding Your Company Online
So you’ve decided to rebrand your company. In order to not lose your audience, keep your SEO value, and not confuse your customers and your internal team there are a …
Why Googling Your Own Keywords Is Not a Good Indicator of Search Marketing Success
It can be tempting to Google your own brand name – or keywords related to your business – to identify if you’re doing a good job of promoting your business …
Should You Enable Smart Goals in Google Analytics?
I’ve had a few people ask me about whether or not they should enable “Smart Goals” in Google Analytics. Smart Goals were designed for Google Ads advertisers who don’t use …
Ice Nine Online Wins Clutch Leader Award for Top Illinois B2B Company
At Ice Nine Online, we believe in relationships, honesty, and transparency. Our goal is to build professional long-lasting relationships with our clients. Effective communication is a priority at Ice Nine …