In general, Ice Nine Online is reviewed very highly: 4.8/5 in aggregate between Google, Clutch, UpCity, and Facebook reviews. We try our best to give our best to our clients. …
Understanding Your Company’s “Job to be Done”
In my current University of Chicago digital marketing course, we’re learning about the concept of the “job to be done” and how it relates to innovation within a company. The “job” is …
Why You Should Use Instagram for Your B2B Business
Instagram is a gold mine for business-to-businesses. Since its inception in 2010, Instagram has grown exponentially and has over 1 billion monthly active users worldwide and over 107.2 million users …
2020 Periodic Table of Digital Commerce Marketing
MarketingLand released its 2020 Periodic Table of Digital Commerce Marketing. If you’re a digital marketer or aspire to be one, I highly recommend downloading it. The PDF document is 21 …
Photoshoot Shot List for a B2B Website
Planning a photoshoot to update your B2B website and marketing materials? Here’s a shot list to get you going in the right direction: Confidence shots – “wonder woman” pose, dancing, …
Why You Should Always “Own” Your Google Ads Account
I’ve been seeing a disturbing trend with digital marketing agencies: agencies “owning” their client’s Google Ads account. If the client and agency part ways, the client loses ownership of their …
The Quick and Easy Way to Set Up Contact Form Conversion Tracking
Here’s a quick and easy way to set up contact form conversion tracking on your website via Google Analytics: 1. Create a new “thank you” page on your website. …
Celebrating 2019 With Client Success Stories
Ice Nine Online did a lot of work that I’m extremely proud of in 2019. These are some of my favorite client success stories: We helped one of the largest …
What is WordPress Used For? Big Benefits for Small Businesses
Today, having a website isn’t an option for businesses of any type or size—it’s a must-have. When consumers go online to look for information about products and services, the websites …
7 Reasons Why You Should Be Advertising on Bing
Google commands the majority of the online search market, so when most people think of paid search, they think of Google Ads. However, don’t count Bing out. More and more, …