There’s a multitude of online touchpoints your customers can engage with to reach your business. Therefore, it can be difficult to tell what your best traffic sources are and where …
Celebrating 3 Years in Business With Client Success Stories
In 2017, Ice Nine Online celebrated 3 years in business. Looking back on the company, I weigh our successes by looking at the successes of our clients. Here are some …
How To Do A High-Level Google Ads Account Audit
I do a lot of Google Ads account audits for clients and prospective clients. Here’s a checklist of what I initially look for in an Google Ads account to determine low-hanging-fruit …
5 Review Websites Your Business Should Take Advantage Of
1. Glassdoor When someone searches for your company in Google, your Glassdoor listing likely shows up on the first page…if you have any reviews. A high Glassdoor rating helps for hiring, …
What is googleadservices.com in Google Analytics?
From time to time an interesting “referral” source in Google Analytics like googleadservices.com bears some investigation. First, googleadservices.com is not spam. If you see referral traffic (and for me, conversions) coming from googleadservices.com, I’d recommend not …
8 Practical Examples of How Businesses Can Benefit From Virtual Reality
Over the past few years, Virtual Reality (VR) has gone from a futuristic “early-adopter” technology to an affordable technology that consumers can and do use. VR is expected to generate …
6 Signs That It’s Time For A New Website
More than 40% of people abandon a website that takes more than 3 seconds to load. In addition to losing customers on your website, Google is now penalizing websites that …
Ice Nine Online Has Earned a New Google Ads Specialization!
I woke up to good news this morning! Google sent me a message that Ice Nine Online has earned a new Google Ads specialization for “expertise and sustained client performance in …
Checklist: 28 Things To Do When Launching a New WordPress Site
If only launching a website was as easy as flipping a switch. Unfortunately, it’s not. When you launch a new WordPress website, little things can go wrong…like a spelling error …
Digital and SEO Trends in 2017
It’s already a new year, which means that if you aren’t refreshing your online properties year-round, now is the time for an update. Your customers are using new technology to …