Projecting ROI (Return on Investment) for a B2B (Business-to-Business) lead generation digital marketing engagement involves a mix of historical data, industry benchmarks, and calculated projections based on your specific marketing strategy and goals. Here’s a step-by-step guide on how to …
SEO and PR: How to Establish a Symbiotic Relationship
The landscape of digital marketing is rapidly evolving, and at its intersection lie two powerful channels: Search Engine Optimization (SEO) and Public Relations (PR). Although the connection between the two might not be immediately apparent, they intersect in more ways …
How to Choose the Best Digital Marketing Agency in Chicago
There’s a saying in the marketing world that goes, “Ignoring online marketing is like opening a business but not telling anyone.” You need people to know about your business if you want to stay in business. At the same time, …
Why WordPress is a Great Fit for Building Progressive Web Apps Like Customer Portals and Intranets
Progressive Web Apps (PWAs) are transforming the way businesses and organizations interact with their users, offering seamless experiences that combine the best of web and mobile applications. Whether you’re building a customer portal for personalized user engagement or an intranet …
Adapting to Google’s AI: Predictions from a Seasoned SEO
In the constantly evolving world of online search, Google continues to push boundaries by leveraging the power of artificial intelligence (AI). In Google’s I/O 2023 presentation, they showcased the latest iteration of Google’s generative AI-enabled search (ahem, question-and-answer) engine. How will …
Why WordPress CMS Reigns Supreme for SEO-Optimized Websites
If you’ve ever built a website, you’ve probably heard of WordPress. It’s the most popular content management system (CMS) in the world, with over 40% of all websites built on the platform. But what is WordPress, exactly? How does it …
WordPress 6.2 “Dolphy” is Here!
WordPress 6.2 “Dolphy” is here! This version is named after the acclaimed jazz musician, Eric Allan Dolphy Jr. WordPress 6.2 is the first major release of 2023, bringing over 900 enhancements and fixes. This is an exciting transition point in …
Your Guide to Choosing the Best Google Ads Agency in Chicago: Why Ice Nine Online Stands Out
In the dynamic digital landscape of Chicago, finding the right Google Ads agency can seem like a daunting task. With a multitude of options, how do you select the one that will effectively drive your online goals and optimize your …
How is Google Analytics 4 Different from Universal Analytics?
Tracking the performance of your website is the only way to know what’s working, what isn’t, and how you can improve moving forward. Google Analytics has long been the standard for tracking activity on your site, and that doesn’t seem …
10 Google Ads Search Campaign Tips in 2023
When you want to run ads on the web, Google Ads is a great place to start. After all, the reach of the platform is second-to-none and has been fine-tuned over the years to make it incredibly powerful and easy …