In the dynamic digital landscape of Chicago, finding the right Google Ads agency can seem like a daunting task. With a multitude of options, how do you select the one that will effectively drive your online goals and optimize your budget? As an expert Google Ads team at Ice Nine Online, we’re here to guide you through the process of finding and vetting a Google Ads agency, and why we believe we could be the perfect fit for you.
Identifying Your Needs
The first step in finding the right Google Ads agency is understanding your specific needs. Are you looking for:
- B2B lead generation
- E-commerce sales
- Brand awareness
- Content promotion
Each of these goals requires a different approach and strategy. For instance, B2B lead generation might involve targeting specific industries or job titles, while e-commerce sales might focus more on product-specific keywords and shopping ads. Once you have a clear vision of your goals, you can begin your search for an agency that specializes in those areas.
Our Experience and Expertise
When choosing a Google Ads agency, their level of experience and expertise is crucial. An agency with a proven track record of building and managing successful Google Ads campaigns can significantly impact your business.
At Ice Nine Online, we bring to the table:
- Over 12 years of experience in the field
- Comprehensive Google Ads account management
- A process that starts with research and consists of ongoing testing to yield the maximum ROI for your budget
- Google Ads Certified Partner status for various campaign types, ensuring that we are always up-to-date with the latest Google Ads techniques
Our team is well-versed in all aspects of Google Ads, from keyword research and account planning to campaign creation and ongoing management. We understand the importance of a well-structured account, and we tailor our approach to not only your business but also to guiding your prospective customers to perform your desired actions on the web.
Our Results and Reporting
A competent Google Ads agency should be capable of providing tangible results and comprehensive reporting. At Ice Nine Online, we have a history of delivering impressive results.
For instance, with only a 14% budget increase year-over-year, we achieved:
- A 135% increase in e-commerce conversion rate
- An 87% increase in revenue
- A 225% increase in transactions
These results speak to our ability to optimize campaigns for maximum ROI, even with limited budget increases. We focus on improving key performance indicators (KPIs) such as click-through-rate (CTR), cost-per-click (CPC), conversion rate, revenue, and cost-per-lead (CPL), which are all critical metrics in assessing the success of your Google Ads campaigns.
Our reporting is equally commendable. We construct custom reports based on your specific business goals for Google Ads, enabling you to swiftly and easily view month-over-month and year-over-year performance. We can create custom reporting dashboards for nearly every situation, ensuring that you always have a clear understanding of your campaign’s performance.
Our Ongoing Management and Training
The digital marketing landscape is in a constant state of flux, and so should your Google Ads strategy. An agency that offers ongoing management and training for your team can help you keep pace with the latest Google Ads techniques and maximize your budget.
Our core Google Ads strategy at Ice Nine Online involves:
- Setting Goals: We help you develop Key Performance Indicators (KPIs) so that we have data-focused, measurable goals to track and assess your Google Ads campaigns. Some common KPIs include Click-Through-Rate (CTR), Cost-Per-Click (CPC), Conversion Rate, Revenue, and Cost-Per-Lead (CPL). These KPIs are used to judge the productivity of each portion of the advertising initiative and are critical in assessing the success of your Google Ads campaigns.
- Keyword Research: We perform keyword research to identify the high search volume, low competition, and low-cost keywords that are relevant to your business. This ensures that we display your advertising to your target market and do not waste time optimizing keywords that will not drive traffic and sales.
- Account Planning: The organization of your Google Ads account is critical to success. We analyze your website and landing pages, and develop an account structure that’s tailored to not only your business but also to guiding your prospective customers to perform your desired actions on the web.
- Campaign Creation: Accounts are segmented by Campaigns, Ad Groups, and then Ads – starting with higher-level ideas and then drilling down into more tightly themed ad groups and keywords based on your business goals.
- Ongoing Testing: Ice Nine Online’s core Google Ads strategy involves ongoing testing, including testing various campaigns, keywords, ads, and ad groups to discover where your advertising spend will have the highest ROI, and then re-allocating budget to those campaigns that perform best.
- Ongoing Training: We offer ongoing training for your team, ensuring that you are always up-to-date with the latest Google Ads techniques. This not only helps your team keep pace with the ever-evolving digital marketing landscape but also empowers them with the knowledge and skills to contribute to your business’s online success.
By adopting this tried and true approach, we ensure that your Google Ads campaigns are always optimized for maximum ROI. We believe in a data-focused, measurable approach to Google Ads management. This means we’re constantly analyzing and adjusting your campaigns based on performance data, ensuring that your budget is being used as effectively as possible.
Choosing the right Google Ads agency in Chicago involves careful consideration of your specific needs, the agency’s experience and expertise, their ability to provide tangible results and comprehensive reporting, and their commitment to ongoing management and training. We at Ice Nine Online meet all these criteria, making us a strong contender for businesses looking to maximize their online presence and ROI. With our proven track record and commitment to client success, we are confident in our ability to drive your online goals and optimize your budget.
In the end, the best Google Ads agency for you will depend on your specific needs and goals. However, by considering the factors outlined in this guide, you can make a more informed decision and choose an agency that will truly help your business grow. We hope that you’ll consider Ice Nine Online as a potential partner in this journey. We’re excited about the possibility of working with you and helping you achieve your online goals.
Ready to Take Your Google Ads to the Next Level? Contact Us Today!
If you’re ready to elevate your Google Ads campaigns and drive your online goals, we at Ice Nine Online are here to help. With our extensive experience, proven track record, and commitment to client success, we’re confident that we can help you maximize your online presence and ROI.
Whether you’re looking to increase your B2B lead generation, boost your e-commerce sales, raise your brand awareness, or promote your content, our team of Google Ads experts is ready to assist. We’ll work closely with you to understand your specific needs and goals, and tailor a Google Ads strategy that’s just right for your business.
Don’t let the complexities of Google Ads hold you back. Contact us today to find out how we can help you navigate the digital landscape, optimize your budget, and achieve your online goals. We look forward to the opportunity to partner with you on this journey to online success.