Facebook Ads Management

Facebook comprises 1.55 BILLION monthly active users – the largest social media network. Facebook allows you to target users with a very precise level of granularity. Facebook Ads can send people right to your website or app to drive sales and more.
Ice Nine Online can help you get started with Facebook Ads and maintain successful campaigns.

Reporting

You want to be able to easily understand how Facebook Ads are performing, right? We offer highly-customized reporting.

Highlights

  • Advanced 3rd party reporting
  • High-level + highly specific reporting capabilites

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Facebook Ads allows for the creation of highly customized audience targeting


Setting Goals

We help you to develop KPIs (key performance indicators) so that we have data-focused, measurable goals to track and assess your Facebook Ads campaigns. Some common KPIs include CTR (click-through-rate), CPC (cost-per-click) Conversion Rate, Revenue, and CPL (cost-per-lead).

Audience Targeting

Facebook Ads allows for the creation of highly targeted groups. Audiences can be segmented by demographics, interests, activities, Education and job titles, Facebook Pages they Like, Apps they use, Groups to which they belong, among a plethora of other targeting options.

Account Planning

Your Facebook ad needs 3 parts to run: a campaign, ad set and ad. All these parts make up what’s called the campaign structure. Knowing how they work together will help your ads run the way you want, and reach the right people. We help you to develop this structure based on your goals.

Campaign Creation

We develop the Facebook Ad campaigns based on your goals, including campaign creative, messaging, and implementing audience targeting for the campaigns to be launch-ready. We also set up conversion tracking to ensure that our campaigns are resulting in your desired goals.

Ongoing Management

Ice Nine Online’s core Facebook Ads strategy involves ongoing testing, including testing various audience targeting, campaigns, ads, and ad sets to discover where your advertising spend will have the highest ROI, and then re-allocating budget accordingly.

Reporting

We create custom reporting based on your goals for Facebook Ads. The reporting is fully customizable, meaning that if a business priority suddenly becomes important or if the goals for your online presence change, we change the reporting accordingly.