In my current University of Chicago digital marketing course, we’re learning about the concept of the “job to be done” and how it relates to innovation within a company. The “job” is …
Questions to Ask a Digital Marketing Agency Before You Hire Them
Recently, I’ve had quite a few introductory calls with prospective clients looking for digital marketing services. During these calls, I ask a lot of questions about the client’s business and …
2020 Periodic Table of Digital Commerce Marketing
MarketingLand recently released its 2020 Periodic Table of Digital Commerce Marketing. If you’re a digital marketer or aspire to be one, I highly recommend downloading it. The PDF document is …
Why You Should Always “Own” Your Google Ads Account
I’ve been seeing a disturbing trend with digital marketing agencies: agencies “owning” their client’s Google Ads account. If the client and agency part ways, the client loses ownership of their …
Celebrating 2019 With Client Success Stories
Ice Nine Online did a lot of work that I’m extremely proud of in 2019. These are some of my favorite client success stories: We helped one of the largest …
For Students: How to Land an Interview at a Digital Agency
It isn’t about what you know. It’s about who you know. This step-by-step guide outlines a repeatable process that students can use to build their network and land a job at a digital agency …
6 Lessons I Learned The Hard Way While Publishing My First Book
Are you in the process of writing a book or aspire to be a self-published author? This post will help you to avoid some of the mistakes I made and …
Is It Possible to “Store” Wifi and Use It Later?
This is something I’ve been thinking about a lot since the recent Net Neutrality repeal. Is it possible to “store” wifi and use it later? For example, let’s say I’m in …
Free “Stranger Things” Font Generator
If you’re a fan of the Netflix show Stranger Things, like I am, you’re bound to enjoy this free font generator from the self-proclaimed “dungeon delvers” at creative studio Nelson Cash. The …
The Website Development Process Summed Up In Six Songs
1. On-Boarding: “Let’s Get It Started” – The Black Eyed Peas …AND SO IT BEGINS! The website statement of work is signed and filed and now it’s time to get …