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  • Home
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    • Web Design & Development
      • WordPress Website Builds
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Matt's Musings Blog Posts

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Can WordPress Be Used to Create a Progressive Web App?

In Matt's Musings, WordPress by Matt ChieraMay 22, 2023Leave a Comment

There’s no denying that the future of web development is trending toward Progressive Web Applications (PWAs). They bridge the gap between traditional web experiences and mobile applications, delivering the best of both worlds – the low friction access of websites …

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Adapting to Google’s AI: Predictions from a Seasoned SEO

In AI, Matt's Musings, Search Engine Optimization (SEO) by Matt ChieraMay 11, 20231 Comment

In the ever-evolving landscape of online search, Google continues to push the boundaries by harnessing the power of artificial intelligence (AI). In Google’s I/O 2023 presentation, they showcased the latest iteration of Google’s generative AI-enabled search (ahem, question-and-answer) engine. How will …

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Competitor Analysis Makes You Better At Digital Marketing

In Digital Marketing Education, Matt's Musings by Matt ChieraApril 7, 20222 Comments

I really love performing competitor analysis for Ice Nine Online’s clients. It’s amazing how much publicly available information you can find about a company’s digital marketing tactics if you know where to look. Competitor analysis is a great way to …

Google Adds Regex to Google Search Console

In Matt's Musings, Search Engine Optimization (SEO) by Matt ChieraApril 8, 2021Leave a Comment

The addition of regex to Google Search Console is pretty nice, especially for companies who have brand names or products that can be typed in multiple ways e.g. using the word “and” or an “&” symbol. For those of you …

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Questions to Ask a Digital Marketing Agency Before You Hire Them

In Web Business Tips, Matt's Musings by Matt ChieraFebruary 9, 2021Leave a Comment

Recently, I’ve had quite a few introductory calls with prospective clients looking for digital marketing services. During these calls, I ask a lot of questions about the client’s business and goals. I love it when they do the same. Below …

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2020 Periodic Table of Digital Commerce Marketing

In Digital Marketing Education, Matt's Musings by Matt ChieraAugust 5, 20201 Comment

MarketingLand released its 2020 Periodic Table of Digital Commerce Marketing. If you’re a digital marketer or aspire to be one, I highly recommend downloading it. The PDF document is 21 pages of great information on the channels and tactics that …

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Why You Should Always “Own” Your Google Ads Account

In Google Ads, Matt's Musings, Web Business Tips by Matt ChieraFebruary 3, 20204 Comments

I’ve been seeing a disturbing trend with digital marketing agencies: agencies “owning” their client’s Google Ads account. If the client and agency part ways, the client loses ownership of their own Google Ads account. In my opinion, this is an …

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Celebrating 2019 With Client Success Stories

In Matt's Musings by Matt ChieraDecember 30, 2019Leave a Comment

Ice Nine Online did a lot of work that I’m extremely proud of in 2019. These are some of my favorite client success stories: We helped one of the largest consumer packaged goods companies improve their eCommerce checkout process leading …

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For Students: How to Land an Interview at a Digital Agency

In Matt's Musings by Matt ChieraFebruary 15, 2019Leave a Comment

It isn’t about what you know. It’s about who you know. This step-by-step guide outlines a repeatable process that students can use to build their network and land a job at a digital agency by “knowing people” instead of wasting time filling out online …

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6 Lessons I Learned The Hard Way While Publishing My First Book

In Digital Marketers Sound Off, Matt's Musings by Matt ChieraJune 21, 20182 Comments

Are you in the process of writing a book or aspire to be a self-published author? This post will help you to avoid some of the mistakes I made and replicate the successes. 1. Amazon will disappoint you. Be ready …

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