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Matt's Musings Blog Posts

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Competitor Analysis Makes You Better At Digital Marketing

In Digital Marketing Education, Matt's Musings by Matt ChieraApril 7, 20222 Comments

I really love performing competitor analysis for Ice Nine Online’s clients. It’s amazing how much publicly available information you can find about a company’s digital marketing tactics if you know …

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Google Adds Regex to Google Search Console

In Matt's Musings, Search Engine Optimization (SEO) by Matt ChieraApril 8, 2021Leave a Comment

The addition of regex to Google Search Console is pretty nice, especially for companies who have brand names or products that can be typed in multiple ways e.g. using the …

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Questions to Ask a Digital Marketing Agency Before You Hire Them

In Web Business Tips, Matt's Musings by Matt ChieraFebruary 9, 2021Leave a Comment

Recently, I’ve had quite a few introductory calls with prospective clients looking for digital marketing services. During these calls, I ask a lot of questions about the client’s business and …

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Understanding Your Company’s “Job to be Done”

In Matt's Musings by Matt ChieraOctober 25, 2020Leave a Comment

In my current University of Chicago digital marketing course, we’re learning about the concept of the “job to be done” and how it relates to innovation within a company. The “job” is …

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2020 Periodic Table of Digital Commerce Marketing

In Digital Marketing Education, Matt's Musings by Matt ChieraAugust 5, 20201 Comment

MarketingLand released its 2020 Periodic Table of Digital Commerce Marketing. If you’re a digital marketer or aspire to be one, I highly recommend downloading it. The PDF document is 21 …

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Why You Should Always “Own” Your Google Ads Account

In Google Ads, Web Business Tips, Matt's Musings by Matt ChieraFebruary 3, 20204 Comments

I’ve been seeing a disturbing trend with digital marketing agencies: agencies “owning” their client’s Google Ads account. If the client and agency part ways, the client loses ownership of their …

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Celebrating 2019 With Client Success Stories

In Matt's Musings by Matt ChieraDecember 30, 2019Leave a Comment

Ice Nine Online did a lot of work that I’m extremely proud of in 2019. These are some of my favorite client success stories: We helped one of the largest …

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For Students: How to Land an Interview at a Digital Agency

In Matt's Musings by Matt ChieraFebruary 15, 2019Leave a Comment

It isn’t about what you know. It’s about who you know. This step-by-step guide outlines a repeatable process that students can use to build their network and land a job at a digital agency …

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6 Lessons I Learned The Hard Way While Publishing My First Book

In Digital Marketers Sound Off, Matt's Musings by Matt ChieraJune 21, 20182 Comments

Are you in the process of writing a book or aspire to be a self-published author? This post will help you to avoid some of the mistakes I made and …

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Is It Possible to “Store” Wifi and Use It Later?

In Matt's Musings by Matt ChieraJanuary 3, 201830 Comments

This is something I’ve been thinking about a lot since the recent Net Neutrality repeal. Is it possible to “store” wifi and use it later? For example, let’s say I’m in …

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