Recently, I’ve had quite a few introductory calls with prospective clients looking for digital marketing services. During these calls, I ask a lot of questions about the client’s business and …
Understanding Your Company’s “Job to be Done”
In my current University of Chicago digital marketing course, we’re learning about the concept of the “job to be done” and how it relates to innovation within a company. The “job” is …
2020 Periodic Table of Digital Commerce Marketing
MarketingLand released its 2020 Periodic Table of Digital Commerce Marketing. If you’re a digital marketer or aspire to be one, I highly recommend downloading it. The PDF document is 21 …
Why You Should Always “Own” Your Google Ads Account
I’ve been seeing a disturbing trend with digital marketing agencies: agencies “owning” their client’s Google Ads account. If the client and agency part ways, the client loses ownership of their …
Celebrating 2019 With Client Success Stories
Ice Nine Online did a lot of work that I’m extremely proud of in 2019. These are some of my favorite client success stories: We helped one of the largest …
For Students: How to Land an Interview at a Digital Agency
It isn’t about what you know. It’s about who you know. This step-by-step guide outlines a repeatable process that students can use to build their network and land a job at a digital agency …
6 Lessons I Learned The Hard Way While Publishing My First Book
Are you in the process of writing a book or aspire to be a self-published author? This post will help you to avoid some of the mistakes I made and …
Is It Possible to “Store” Wifi and Use It Later?
This is something I’ve been thinking about a lot since the recent Net Neutrality repeal. Is it possible to “store” wifi and use it later? For example, let’s say I’m in …
Free “Stranger Things” Font Generator
If you’re a fan of the Netflix show Stranger Things, like I am, you’re bound to enjoy this free font generator from the self-proclaimed “dungeon delvers” at creative studio Nelson Cash. The …
The Website Development Process Summed Up In Six Songs
1. On-Boarding: “Let’s Get It Started” – The Black Eyed Peas …AND SO IT BEGINS! The website statement of work is signed and filed and now it’s time to get …