MarketingLand released its 2020 Periodic Table of Digital Commerce Marketing. If you’re a digital marketer or aspire to be one, I highly recommend downloading it. The PDF document is 21 pages of great information on the channels and tactics that …
Why You Should Always “Own” Your Google Ads Account
I’ve been seeing a disturbing trend with digital marketing agencies: agencies “owning” their client’s Google Ads account. If the client and agency part ways, the client loses ownership of their own Google Ads account. In my opinion, this is an …
Celebrating 2019 With Client Success Stories
Ice Nine Online did a lot of work that I’m extremely proud of in 2019. These are some of my favorite client success stories: We helped one of the largest consumer packaged goods companies improve their eCommerce checkout process leading …
For Students: How to Land an Interview at a Digital Agency
It isn’t about what you know. It’s about who you know. This step-by-step guide outlines a repeatable process that students can use to build their network and land a job at a digital agency by “knowing people” instead of wasting time filling out online …
6 Lessons I Learned The Hard Way While Publishing My First Book
Are you in the process of writing a book or aspire to be a self-published author? This post will help you to avoid some of the mistakes I made and replicate the successes. 1. Amazon will disappoint you. Be ready …
Is It Possible to “Store” Wifi and Use It Later?
This is something I’ve been thinking about a lot since the recent Net Neutrality repeal. Is it possible to “store” wifi and use it later? For example, let’s say I’m in the airport waiting for a flight. What if I could …
The Website Development Process Summed Up In Six Songs
1. On-Boarding: “Let’s Get It Started” – The Black Eyed Peas …AND SO IT BEGINS! The website statement of work is signed and filed and now it’s time to get this party started! The “On-Boarding” kick-off meeting commences! Adrenaline is …
Blockchain and Advertising: Did We Just Become Best Friends?
Blockchain is a complicated and ingenious technology – put simply, it’s an open, shared, massive decentralized database. Once data is added to a blockchain “ledger” this data can never be removed or replaced as it moves from “hand” to “hand” …
Celebrating 3 Years in Business With Client Success Stories
In 2017, Ice Nine Online celebrated 3 years in business. Looking back on the company, I weigh our successes by looking at the successes of our clients. Here are some of my favorite client success stories over the past 3 years: …
8 Practical Examples of How Businesses Can Benefit From Virtual Reality
Over the past few years, Virtual Reality (VR) has gone from a futuristic “early-adopter” technology to an affordable technology that consumers can and do use. VR is expected to generate $7 billion in revenue by the end of this year …