MarketingLand released its 2020 Periodic Table of Digital Commerce Marketing. If you’re a digital marketer or aspire to be one, I highly recommend downloading it.
The PDF document is 21 pages of great information on the channels and tactics that matter in 2020. The 2020 edition has a strong focus on omnichannel, especially in how brick and mortar businesses can bridge the gap between in-store and online.
What I also like about the 2020 edition is that they include quite a few tools and vendors – many of the channels and tactics are supported with the resources you can utilize to leverage the channel. In effect, they are providing the “next step” if you want to move forward with a specific channel or promotion.
The 2020 Periodic Table of Digital Commerce also includes emerging tools and trends in digital marketing, including information on augmented reality, video commerce, and creator-driven commerce.
You can download the MarketingLand 2020 Periodic Table of Digital Commerce here.
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