2020 Periodic Table of Digital Commerce Marketing

In Digital Marketing Education, Matt's Musings by Matt Chiera1 Comment

MarketingLand released its 2020 Periodic Table of Digital Commerce Marketing. If you’re a digital marketer or aspire to be one, I highly recommend downloading it.

The PDF document is 21 pages of great information on the channels and tactics that matter in 2020. The 2020 edition has a strong focus on omnichannel, especially in how brick and mortar businesses can bridge the gap between in-store and online.

What I also like about the 2020 edition is that they include quite a few tools and vendors – many of the channels and tactics are supported with the resources you can utilize to leverage the channel. In effect, they are providing the “next step” if you want to move forward with a specific channel or promotion.

The 2020 Periodic Table of Digital Commerce also includes emerging tools and trends in digital marketing, including information on augmented reality, video commerce, and creator-driven commerce.

You can download the MarketingLand 2020 Periodic Table of Digital Commerce here.

About the Author

Matt Chiera

Matt Chiera is Founder & Principal Consultant at Ice Nine Online. Since forming the company in 2014, he’s helped Ice Nine Online’s clients generate millions of dollars in revenue from digital marketing. Matt taught digital marketing strategy and tactics at the Tribeca School’s Digital Professional Institute. Matt’s book “Digital Marketers Sound Off” has been ranked as the #1 book in the Web Marketing category on Amazon.

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  1. This periodic table of digital commerce marketing is super informative! It’s a great resource for anyone looking to get into digital marketing or for those who want to learn more about the different channels and tactics that are used. I especially like how it includes tools and vendors for each channel-like how does Instagram order followers. this makes it really easy to get started

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