Photoshoot Shot List for a B2B Website

Planning a photoshoot to update your B2B website and marketing materials? Here’s a shot list to get you going in the right direction:

• Confidence shots – “wonder woman” pose, dancing, pride, open arms, smiling
• Eye gaze – team member(s) looking up, down, left, right
• Non-direct gazing – team member(s) gazing at something off-camera
• Working together – team members looking at a computer screen, working together, celebrating, shaking hands
• Prop shots – team member(s) interacting with computers, company swag, benefits packets, paperwork, etc.
• Pointing – team member(s) pointing up, down, left, right
• Open palm gestures – team member(s) gesturing towards a chair, door, various directions
• Laughing – team members(s) laughing, having a good time
• Group shots from various angles
• Exterior building shots
• Interior building shots – lobby, elevators (if nice looking), etc.
• Professional team headshots

About the Author

Matt Chiera

Matt Chiera is the Founder and Principal Consultant at Ice Nine Online, a Chicago-based B2B digital marketing agency he established in 2014. Over more than a decade, he has helped clients generate millions of dollars in revenue across SEO, paid media, web development, and marketing strategy. Before founding Ice Nine Online, Matt served as a Director at Perfect Search Media, one of Chicago's pioneering search marketing firms. He has taught digital marketing courses at the Digital Professional Institute, published Digital Marketers Sound Off (ranked the number one Web Marketing book on Amazon), and holds formal training from the University of Chicago and Stanford University's Technology Entrepreneurship program. Ice Nine Online has earned recognition through the dotCOMM, MUSE, and Web Excellence Awards.

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