The Google Campaign URL Builder is an important tool. It allows you to manually tag campaigns so that you can view their performance in Google Analytics. Note that you do not …
How to Use Google Analytics Multi-Channel Funnels to Get More Sales
There’s a multitude of online touchpoints your customers can engage with to reach your business. Therefore, it can be difficult to tell what your best traffic sources are and where …
What is googleadservices.com in Google Analytics?
From time to time an interesting “referral” source in Google Analytics like googleadservices.com bears some investigation. First, googleadservices.com is not spam. If you see referral traffic (and for me, conversions) coming from googleadservices.com, I’d recommend not …
Video: What is the value of Google Analytics to Attorneys?
Matt answers the question “What is the value of Google Analytics to Attorneys?” This interview was conducted by Steve Fretzin for The Origination Station, the top business development e-training for …
5 Important Insights from HBR’s 2016 Analytic Services Report
Google and the Harvard Business Review partnered on a fantastic white paper titled “Marketing in the driver’s seat: Using analytics to to create customer value.” The paper features excellent case …
Google Analytics is Now Automatically Filtering Spam!
This is great news for anyone who uses Google Analytics. Spam traffic in Google Analytics has always been an annoying issue for digital marketers. Referral spam works like this: there are …
How to Create Brilliant Website Reporting With Little Effort
Google Analytics is a powerful platform to analyze your website’s traffic data, however creating custom dashboards to track key metrics requires a lot of know-how and time. However, there’s a …
Apple’s App Analytics Beta is Finally Live!
I launched my iPhone app DecideGuide Chicago a little over a year ago. Until now the metrics App Developers had access to regarding their app and its usage was extremely …
How to Set Up Google Analytics for Your Website
Setting up Google Analytics, which allows you to track the key metrics related to visitors and conversions on your website, can seem like a daunting task to people with no …
Tracking Macro vs. Micro Conversions
Most marketers and webmaster are familiar with the concept of website conversions: the desired actions taken on your website. However, I see many people make the mistake of not differentiating …