When a prospect needs a recommendation today, they don’t always start with a traditional search engine. Increasingly, they ask AI platforms like ChatGPT, Claude, and Google Gemini for answers. Questions such as “What is the best ERP software for manufacturing?” …
How to Create and Use UTM Parameters to Track Campaigns in GA4
What Are UTM Parameters (and Why They Matter) UTM parameters are short pieces of text you add to a URL so you can track where your traffic is coming from. They help Google Analytics 4 (GA4) tell you which campaign, …
How is Google Analytics 4 Different from Universal Analytics?
Tracking the performance of your website is the only way to know what’s working, what isn’t, and how you can improve moving forward. Google Analytics has long been the standard for tracking activity on your site, and that doesn’t seem …
What is “Direct” Traffic in Google Analytics?
Google Analytics defines “direct” traffic as website visits that arrived on your site either by typing your website URL into a browser or through browser bookmarks. However, that really isn’t the full story. It could be people manually typing your …
The Quick and Easy Way to Set Up Contact Form Conversion Tracking
Here’s a quick and easy way to set up contact form conversion tracking on your website via Google Analytics: 1. Create a new “thank you” page on your website. Add some text to the page like “Thank you for …
Should You Enable Smart Goals in Google Analytics?
I’ve had a few people ask me about whether or not they should enable “Smart Goals” in Google Analytics. Smart Goals were designed for Google Ads advertisers who don’t use conversion tracking so that they can optimize their campaigns via …
Have These Awesome Google Analytics Dashboards For Free
These Google Analytics dashboards take two minutes to install and will allow you to easily track your website visitors, social media performance, site speed, visitor behavior, mobile performance and more. You can even set them to automatically send to you daily/weekly/monthly so …
The Difference Between “All Conv. Value” and “Conv. Value” in Google Ads
I’ve heard this question a few times from people with eCommerce websites: what’s the difference between “All Conv. Value” and “Conv. Value” in Google Ads? Typically this question stems from eCommerce marketers seeing different numbers for these two columns in …
How to Track Store Visits in Google Analytics with Google Signals
Big news for retailers with 2+ locations who use Google Analytics! The beta is now open for Google Signals, which allows you to track in-store visits as a conversion in Google Analytics. This allows you to track which online traffic …
How To Use The Google Campaign URL Builder
The Google Campaign URL Builder is an important tool. It allows you to manually tag campaigns so that you can view their performance in Google Analytics. Note that you do not have to use Google Campaign URL Builder for Google Ads campaigns, …
- Page 1 of 2
- 1
- 2