The Quick and Easy Way to Set Up Contact Form Conversion Tracking

Here’s a quick and easy way to set up contact form conversion tracking on your website via Google Analytics: 


1. Create a new “thank you” page on your website. Add some text to the page like “Thank you for contacting our company, we’ll get back to you as soon as possible.” You can add more to this page like recent blog posts, newsletter signup, etc. but for tracking purposes, you just need a dedicated page. 


This is what we use.

2. Set your contact form to redirect to the new “thank you” page upon submission. The process for this varies depending on how your form was built, but if you know what type of form you’re using just Google “how to set a redirect URL for a ______ contact form.” 


3. In Google Analytics, go to Admin > Goals > New Goal > Custom > Name the goal something like “Contact Form Submission 1” > Destination > change to “Regular expression > add everything after the root domain from your “thank you” page URL (for example if your “thank you” page is website.com/thank-you/ you would add /thank-you/ > Save 


Following the example, this is how it should look.

4. Test by going to your website and filling out a form. You should be redirected to the new “thank you” page once you submit the form. Then, go to Google Analytics > Realtime > Conversions > check if your Goal fired.

About the Author

Matt Chiera

Matt Chiera is the Founder and Principal Consultant at Ice Nine Online, a Chicago-based B2B digital marketing agency he established in 2014. Over more than a decade, he has helped clients generate millions of dollars in revenue across SEO, paid media, web development, and marketing strategy. Before founding Ice Nine Online, Matt served as a Director at Perfect Search Media, one of Chicago's pioneering search marketing firms. He has taught digital marketing courses at the Digital Professional Institute, published Digital Marketers Sound Off (ranked the number one Web Marketing book on Amazon), and holds formal training from the University of Chicago and Stanford University's Technology Entrepreneurship program. Ice Nine Online has earned recognition through the dotCOMM, MUSE, and Web Excellence Awards.