How to Track Store Visits in Google Analytics with Google Signals

Big news for retailers with 2+ locations who use Google Analytics!

The beta is now open for Google Signals, which allows you to track in-store visits as a conversion in Google Analytics. This allows you to track which online traffic sources are generating foot traffic into your brick and mortar locations!

There are a few requirements from Google:

1. You must have a Google Ads & Google Analytics account linked.
2. You must have Google My Business listings for 2+ locations.

Here’s how to set it up:

Sign in to your Google Analytics > Admin > Select the property you want to track > Tracking Info > Data Collection > You should see a message to setup Google Signals > Go through the step-by-step setup

It takes a few days for the new “Store visits” conversion to show up in Google Analytics and up to 60 days for conversions to start showing so get it set up now!

If you need help with any of the above steps, contact us and let’s talk it out together.

About the Author

Matt Chiera

Matt Chiera is the Founder and Principal Consultant at Ice Nine Online, a Chicago-based B2B digital marketing agency he established in 2014. Over more than a decade, he has helped clients generate millions of dollars in revenue across SEO, paid media, web development, and marketing strategy. Before founding Ice Nine Online, Matt served as a Director at Perfect Search Media, one of Chicago's pioneering search marketing firms. He has taught digital marketing courses at the Digital Professional Institute, published Digital Marketers Sound Off (ranked the number one Web Marketing book on Amazon), and holds formal training from the University of Chicago and Stanford University's Technology Entrepreneurship program. Ice Nine Online has earned recognition through the dotCOMM, MUSE, and Web Excellence Awards.

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