How to Track Store Visits in Google Analytics with Google Signals

Big news for retailers with 2+ locations who use Google Analytics!

The beta is now open for Google Signals, which allows you to track in-store visits as a conversion in Google Analytics. This allows you to track which online traffic sources are generating foot traffic into your brick and mortar locations!

There are a few requirements from Google:

1. You must have a Google Ads & Google Analytics account linked.
2. You must have Google My Business listings for 2+ locations.

Here’s how to set it up:

Sign in to your Google Analytics > Admin > Select the property you want to track > Tracking Info > Data Collection > You should see a message to setup Google Signals > Go through the step-by-step setup

It takes a few days for the new “Store visits” conversion to show up in Google Analytics and up to 60 days for conversions to start showing so get it set up now!

If you need help with any of the above steps, contact us and let’s talk it out together.

About the Author

Matt Chiera

Matt Chiera is Founder & Principal Consultant at Ice Nine Online. Since forming the company in 2014, he’s helped Ice Nine Online’s clients generate millions of dollars in revenue from digital marketing. Matt taught digital marketing strategy and tactics at the Tribeca School’s Digital Professional Institute. Matt’s book “Digital Marketers Sound Off” has been ranked as the #1 book in the Web Marketing category on Amazon.