Session Agenda
ChatGPT Ads Overview
How ads appear in ChatGPT, which users see them, and what advertisers can and cannot access
Is ChatGPT Ads a Fit for Your Business?
Evaluating audience availability, sales cycle, budget and conversion volume before spending anything
Ads Manager Setup and Campaign Structure
Hands-on walkthrough of the campaign, ad group and ad hierarchy, including budgets, flight dates and location targeting
Context Hints
Why ChatGPT Ads doesn't use keywords, and a hands-on exercise writing context hints around your buyers' real questions and situations
Campaign Objectives and Bidding
Reach, Clicks and Conversions objectives explained, how billing works for each, and how to set starting bids
Ad Creative
Writing titles, descriptions and image creative that work in a conversational context, plus how ad review works
Conversion Tracking
Setting up the OpenAI Pixel, Conversions API and UTM parameters, and analyzing ChatGPT Ads traffic in GA4
Landing Pages and Conversion Rate Optimization
What a ChatGPT Ads visitor expects after the click and how to build a landing page that converts them
ChatGPT Ads vs. GEO
Paid ads vs. organic ChatGPT answers, and how to run both strategies side by side
Reporting and Ongoing Management
Reading Ads Manager reports, accounting for data delays, and deciding when to scale, adjust or stop a test
Pricing
The session is $500 for one person and $250 for each additional trainee. If you have over 5 trainees, group rates may be available.
Book this session!Meet your instructor
Matt Chiera is Founder and Principal Consultant at Ice Nine Online, the Chicago digital marketing agency he launched in 2014. Under his leadership, the agency has earned dotCOMM, MUSE and Web Excellence Awards. Matt started managing live ChatGPT Ads campaigns the month OpenAI opened its self-serve Ads Manager beta in May 2026. Since then he has managed more than $10,000 in beta spend, mostly for B2B clients, and tested hundreds of context hints and ad variations to learn what drives delivery and conversions on the platform. He is a former adjunct digital marketing instructor, a frequent speaker and panelist at industry events, and the author of "Digital Marketers Sound Off." His clients have included CVS Health, Univar Solutions, Tokio Marine Highland, Wunderlich-Malec, Crossland Construction, Carus and V3 Companies.
"With digital applications, features and tools evolving so quickly it can be tough to keep up as a modern day marketer. And so much of the digital dialogue today feels shrouded in buzz words with varying definitions. If you seek a deeper knowledge of digital and an actionable path to digital success, then Matt is your Sensai!"
-Jennifer Fondrevay, Vice President B2B Marketing, Apollo Education Group