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Web Analytics Blog Posts

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Video: What is the value of Google Analytics to Attorneys?

In Web Analytics by Matt ChieraJuly 26, 2016Leave a Comment

Matt answers the question “What is the value of Google Analytics to Attorneys?” This interview was conducted by Steve Fretzin for The Origination Station, the top business development e-training for …

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5 Important Insights from HBR’s 2016 Analytic Services Report

In Web Analytics by Matt ChieraApril 4, 2016

Google and the Harvard Business Review partnered on a fantastic white paper titled “Marketing in the driver’s seat: Using analytics to to create customer value.” The paper features excellent case …

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Google Analytics is Now Automatically Filtering Spam!

In Web Analytics by Matt ChieraMarch 15, 2016

This is great news for anyone who uses Google Analytics. Spam traffic in Google Analytics has always been an annoying issue for digital marketers. Referral spam works like this: there are …

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How to Create Brilliant Website Reporting With Little Effort

In Web Analytics, Web Business Tips by Matt ChieraJuly 6, 2015

Google Analytics is a powerful platform to analyze your website’s traffic data, however creating custom dashboards to track key metrics requires a lot of know-how and time. However, there’s a …

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Apple’s App Analytics Beta is Finally Live!

In Cool Web Stuff, Web Analytics by Matt ChieraMay 14, 2015

I launched my iPhone app DecideGuide Chicago a little over a year ago. Until now the metrics App Developers had access to regarding their app and its usage was extremely …

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How to Set Up Google Analytics for Your Website

In Web Analytics by Matt ChieraOctober 27, 2014

Setting up Google Analytics, which allows you to track the key metrics related to visitors and conversions on your website, can seem like a daunting task to people with no …

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Tracking Macro vs. Micro Conversions

In Web Analytics by Matt ChieraOctober 21, 2014

Most marketers and webmaster are familiar with the concept of website conversions: the desired actions taken on your website. However, I see many people make the mistake of not differentiating …

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