From time to time an interesting “referral” source in Google Analytics like googleadservices.com bears some investigation.
First, googleadservices.com is not spam. If you see referral traffic (and for me, conversions) coming from googleadservices.com, I’d recommend not filtering it out in Google Analytics, at least for the time being.
Second, it does have something to do with Google’s Display network. Though after communicating with Google, what it is exactly is a little unclear.
According to Google, Google Ad Services is the umbrella term for all the concepts, networks, and features which comprise a Google Ads account. To put it simply, anything which you can achieve with your Google Ads account is part of Google Ad Services.
When I called Google for more info, I got some interesting information. The googleadservices.com referral does seem to have something to do with certain websites that Google Ads ads display on via Google’s Display network. However, why this traffic isn’t grouped up with “google / cpc” traffic in Google Analytics is unclear. Basically, if you’re running Google Ads “Display” network campaigns, you may see googleadservices.com as a referral source due to how the Display ads run on 3rd party websites and apps.
So far I’ve confirmed that googleadservices.com is not spam. It is traffic from Google Ads, specifically from Google’s Display network – people clicking on ads running on 3rd party websites and apps. I hope to have more info as I communicate with Google regarding this referral source.
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