Questions to Ask a Digital Marketing Agency Before You Hire Them

In Web Business Tips, Matt's Musings by Matt ChieraLeave a Comment

Recently, I’ve had quite a few introductory calls with prospective clients looking for digital marketing services.

During these calls, I ask a lot of questions about the client’s business and goals. I love it when they do the same.

Below is a list of questions I put together for prospective clients to ask a digital marketing agency before they hire them. These questions help manage expectations from the get-go and evaluate if there’s a good fit for a partnership.

  • What experience do you have working in my industry?
  • Can you share a success story for a client with similar goals?
  • What’s your process?
  • What are your strengths as an agency?
  • How is your agency different from competitors?
  • How will we measure success in the engagement?
  • How would reporting be provided?
  • How would my agency team be structured?
  • Do we have standing calls and meetings?
  • Is there any limit to communication?
  • How much time will you need from my team?
  • What resources would you be expecting from my team?
  • How long before we can expect to see results?
  • What projects, if any, do you outsource?
  • What’s included in your fee and what costs extra?
  • What challenges do you foresee in this engagement?

About the Author

Matt Chiera

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Matt Chiera is the Founder and CEO of Ice Nine Online. Since forming the company in 2014, he’s helped Ice Nine Online’s small and mid-size clients generate millions of dollars in sales from digital marketing. Matt taught digital marketing strategy and tactics at the Tribeca School’s Digital Professional Institute. Matt’s book “Digital Marketers Sound Off” has been ranked as the #1 book in the Web Marketing category on Amazon.

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