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MENUMENU
  • Home
  • FAQ
  • About Us
  • Services
    • Web Design & Development
      • WordPress Website Builds
      • WordPress Intranets
      • WordPress Fixes & Upgrades
      • WordPress Maintenance
    • Online Advertising
      • Google Ads Management
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      • Facebook Ads Management
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    • Online Marketing
      • Search Engine Optimization
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      • Digital Marketing Training
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  • Matt's Musings, WordPress / May 22, 2023

    Can WordPress Be Used to Create a Progressive Web App?

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  • AI, Matt's Musings, Search Engine Optimization (SEO) / May 11, 2023

    Adapting to Google’s AI: Predictions from a Seasoned SEO

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  • Search Engine Optimization (SEO), WordPress / May 8, 2023

    Why WordPress CMS Reigns Supreme for SEO-Optimized Websites

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  • Web Design and Development / December 4, 2022

    Checklist: 28 To-Do’s When Launching a New WordPress Website

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  • Search Engine Optimization (SEO) / October 27, 2021

    How to Build SEO Backlinks for B2B Companies

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Why Googling Your Own Keywords Is Not a Good Indicator of Search Marketing Success

In Google Ads, Search Engine Optimization (SEO) by Matt ChieraJuly 2, 20211 Comment

It can be tempting to Google your own brand name – or keywords related to your business – to identify if you’re doing a good job of promoting your business on Google. However, Googling your own keywords is not a …

Google Adds Regex to Google Search Console

In Matt's Musings, Search Engine Optimization (SEO) by Matt ChieraApril 8, 2021Leave a Comment

The addition of regex to Google Search Console is pretty nice, especially for companies who have brand names or products that can be typed in multiple ways e.g. using the word “and” or an “&” symbol. For those of you …

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35 Alternatives to the Adobe Creative Cloud

In Web Business Tips by Matt ChieraFebruary 17, 2021Leave a Comment

In 2019, Adobe decided to discontinue its smaller price plans and in lieu of forcing everyone to use Creative Cloud. This shift has understandably angered Adobe customers. Adobe users have also been posting on social media about how they have …

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Questions to Ask a Digital Marketing Agency Before You Hire Them

In Web Business Tips, Matt's Musings by Matt ChieraFebruary 9, 2021Leave a Comment

Recently, I’ve had quite a few introductory calls with prospective clients looking for digital marketing services. During these calls, I ask a lot of questions about the client’s business and goals. I love it when they do the same. Below …

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JavaScript Code That Automatically Updates The © Year In Your Website’s Footer

In Web Business Tips by Matt ChieraJanuary 14, 2021Leave a Comment

We’re over two weeks into 2021 and I know some of you haven’t changed the © date in your website’s footer yet. Here’s a JavaScript snippet that automatically updates the year. Add the code below (or replace the current © …

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Recent Ice Nine Online Client Reviews

In Ice Nine Online Awards / Accolades by Matt ChieraNovember 15, 2020

In general, Ice Nine Online is reviewed very highly: 4.8/5 in aggregate between Google, Clutch, UpCity, and Facebook reviews. We try our best to give our best to our clients. These are some of our favorite recent client reviews: “We’re …

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2020 Periodic Table of Digital Commerce Marketing

In Digital Marketing Education, Matt's Musings by Matt ChieraAugust 5, 20201 Comment

MarketingLand released its 2020 Periodic Table of Digital Commerce Marketing. If you’re a digital marketer or aspire to be one, I highly recommend downloading it. The PDF document is 21 pages of great information on the channels and tactics that …

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Photoshoot Shot List for a B2B Website

In Web Business Tips by Matt ChieraMarch 12, 2020Leave a Comment

Planning a photoshoot to update your B2B website and marketing materials? Here’s a shot list to get you going in the right direction: Confidence shots – “wonder woman” pose, dancing, pride, open arms, smiling Eye gaze – team member(s) looking …

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Why You Should Always “Own” Your Google Ads Account

In Google Ads, Matt's Musings, Web Business Tips by Matt ChieraFebruary 3, 20204 Comments

I’ve been seeing a disturbing trend with digital marketing agencies: agencies “owning” their client’s Google Ads account. If the client and agency part ways, the client loses ownership of their own Google Ads account. In my opinion, this is an …

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The Quick and Easy Way to Set Up Contact Form Conversion Tracking

In Web Analytics, Web Business Tips by Matt ChieraJanuary 8, 2020Leave a Comment

Here’s a quick and easy way to set up contact form conversion tracking on your website via Google Analytics: 
 1. Create a new “thank you” page on your website. Add some text to the page like “Thank you for …

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