This post explains Remarketing, the controversy surrounding it, and then I’ll show you a great way to use Remarketing to your advantage as a consumer. Remarketing explained Simply put, Remarketing is a form of digital advertising that allows advertisers to …
The Ice Nine Online Blog
B2B digital marketing insights on SEO, GEO, WordPress, paid media, and analytics
10 Awesome Websites for Entrepreneurs
https://www.join.me Join.me is a user-friendly, quick-loading, FREE screen-sharing tool. A great alternative to Google Hangouts or paid services like GoToMeeting, join.me allows users to click a link to instantly join a meeting, without needing to provide log-in credentials or downloading …
6 Things You Should Not Do When Starting Your Company’s Blog
1. Be shy. Tell your friends on Facebook, send out a tweet to your followers, and share the news with your Google circles. If you have a soapbox lying around, get on it and shout! Now’s not the time to …
3 Things I’ve Learned Doing SEO for Enterprise Companies
Doing SEO for enterprise companies has a slew of benefits and challenges compared to smaller companies. The basic on-page SEO factors are always there, regardless of what website you are working with. The main difference comes from understanding how search …
SEO Basics: 10 Essentials When Optimizing Your Site
1. Perform long-tail keyword research to identify the ideal keywords for SEO optimizations. A “keyword” is any word or phrase that someone types in to a search engine. The backbone of an effective SEO strategy is to identify the high …
How to Set Up Google Analytics for Your Website
Setting up Google Analytics, which allows you to track the key metrics related to visitors and conversions on your website, can seem like a daunting task to people with no coding or web knowledge. It’s actually quite easy. 1. Create …
Tracking Macro vs. Micro Conversions
Most marketers and webmaster are familiar with the concept of website conversions: the desired actions taken on your website. However, I see many people make the mistake of not differentiating between “micro” and “macro” conversions or grouping these conversions together. …
Digital Marketing Glossary: Vol. 1
To better educate both Ice Nine Online clients and anyone interested in learning about digital marketing, here are some of the key digital marketing channels to use to drive business through the web. Look out for future volumes. Search Engine …
Actual SEO Client Results
Above are actual results for a small business client after taking my 2.5 hour SEO/SEMTraining Class. With this particular client I stressed keyword research to find the optimal keywords to use in SEO, back-end SEO optimizations, and content improvement and …
Profiling a Successful Tech Startup: Belly
For a Stanford University Tech Entrepreneurship course I’m taking, we were asked to profile a successful local startup, focusing on the key factors that make the startup a success or contributed to it’s early-stage growth. Here’s my research on Belly, …