When considering building an intranet for your company, there are a myriad of options available to you. Yet, one name that you might not have immediately considered for this purpose is WordPress. Known for its prowess in the website, blogging, …
Amazon Marketing Strategy FAQs for 2023
As the digital marketplace continues to evolve and expand, understanding the intricacies of Amazon’s marketing strategy for 2023 is more critical than ever for businesses aiming to thrive in this fast-paced ecosystem. In this blog post, we will demystify some …
How to Project ROI for B2B Digital Marketing Lead-Gen Campaigns
Projecting ROI (Return on Investment) for a B2B (Business-to-Business) lead generation digital marketing engagement involves a mix of historical data, industry benchmarks, and calculated projections based on your specific marketing strategy and goals. Here’s a step-by-step guide on how to …
SEO and PR: How to Establish a Symbiotic Relationship
The landscape of digital marketing is rapidly evolving, and at its intersection lie two powerful channels: Search Engine Optimization (SEO) and Public Relations (PR). Although the connection between the two might not be immediately apparent, they intersect in more ways …
How to Choose the Best Digital Marketing Agency in Chicago
There’s a saying in the marketing world that goes, “Ignoring online marketing is like opening a business but not telling anyone.” You need people to know about your business if you want to stay in business. At the same time, …
Can WordPress Be Used to Create a Progressive Web App?
There’s no denying that the future of web development is trending toward Progressive Web Applications (PWAs). They bridge the gap between traditional web experiences and mobile applications, delivering the best of both worlds – the low friction access of websites …
Adapting to Google’s AI: Predictions from a Seasoned SEO
In the ever-evolving landscape of online search, Google continues to push the boundaries by harnessing the power of artificial intelligence (AI). In Google’s I/O 2023 presentation, they showcased the latest iteration of Google’s generative AI-enabled search (ahem, question-and-answer) engine. How will …
Why WordPress CMS Reigns Supreme for SEO-Optimized Websites
If you’ve ever built a website, you’ve probably heard of WordPress. It’s the most popular content management system (CMS) in the world, with over 40% of all websites built on the platform. But what is WordPress, exactly? How does it …
WordPress 6.2 “Dolphy” is Here!
WordPress 6.2 “Dolphy” is here! This version is named after the acclaimed jazz musician, Eric Allan Dolphy Jr. WordPress 6.2 is the first major release of 2023, bringing over 900 enhancements and fixes. This is an exciting transition point in …
Your Guide to Choosing the Best Google Ads Agency in Chicago: Why Ice Nine Online Stands Out
In the dynamic digital landscape of Chicago, finding the right Google Ads agency can seem like a daunting task. With a multitude of options, how do you select the one that will effectively drive your online goals and optimize your …