The popularity of LinkedIn needs no introduction. As the go-to social network for professionals in virtually every industry, LinkedIn boasts hundreds of millions of active users. The appeal of this …
The Comprehensive Guide to Rebranding Your Company Online
So you’ve decided to rebrand your company. To keep your SEO value, retain your audience, and not confuse your customers and staff there are a few things that need to …
What is “Direct” Traffic in Google Analytics?
Google Analytics defines “direct” traffic as website visits that arrived on your site either by typing your website URL into a browser or through browser bookmarks. However, that really isn’t …
How to Change Your Business Name on Social Media Pages
Need to change your business name and handle on popular social media networks like Twitter, LinkedIn, Instagram, and Facebook? This post includes simple step-by-step instructions to change your brand name …
A Simple Explanation of Long-Tail Keywords
Keywords are a key component of search marketing, but what is a long-tail keyword, and why are they important? First, a keyword (in the context of search engine optimization and …
Why Googling Your Own Keywords Is Not a Good Indicator of Search Marketing Success
It can be tempting to Google your own brand name – or keywords related to your business – to identify if you’re doing a good job of promoting your business …
Google Adds Regex to Google Search Console
The addition of regex to Google Search Console is pretty nice, especially for companies who have brand names or products that can be typed in multiple ways e.g. using the …
35 Alternatives to the Adobe Creative Cloud
In 2019, Adobe decided to discontinue its smaller price plans and in lieu of forcing everyone to use Creative Cloud. This shift has understandably angered Adobe customers. Adobe users have …
Questions to Ask a Digital Marketing Agency Before You Hire Them
Recently, I’ve had quite a few introductory calls with prospective clients looking for digital marketing services. During these calls, I ask a lot of questions about the client’s business and …
JavaScript Code That Automatically Updates The © Year In Your Website’s Footer
We’re over two weeks into 2021 and I know some of you haven’t changed the © date in your website’s footer yet. Here’s a JavaScript snippet that automatically updates the …