The Manifest’s mission is to gather and verify the hard data, expert insights, and actionable advice that you need to build your brand and grow your business – to provide …
Using Google Ads to Drive High-Value People to Your Blog
Do you have great content on your blog but are having trouble getting people to view it? I have a solution that’s worked very well for me to get high-value …
The Difference Between “All Conv. Value” and “Conv. Value” in Google Ads
I’ve heard this question a few times from people with eCommerce websites: what’s the difference between “All Conv. Value” and “Conv. Value” in Google Ads? Typically this question stems from …
Ice Nine Online Recognized as a Top 2018 Web Design Company by Clutch
In Clutch’s inaugural design press release, highlighting the best design firms around the United States, Clutch named Ice Nine Online as a top web design company in Chicago. Alongside some …
How to Track Store Visits in Google Analytics with Google Signals
Big news for retailers with 2+ locations who use Google Analytics! The beta is now open for Google Signals, which allows you to track in-store visits as a conversion in …
Step-by-Step: Optimizing Your Website for Voice Search
Voice search is growing at an exponential rate – analysts predict that 50% of all online searches will be voice searches by the year 2020. Here’s a step-by-step process to …
How To Use The Google Campaign URL Builder
The Google Campaign URL Builder is an important tool. It allows you to manually tag campaigns so that you can view their performance in Google Analytics. Note that you do not …
Why You Should Always “Own” Your Google Ads Account
I’ve been seeing a disturbing trend with digital marketing agencies: agencies “owning” their client’s Google Ads account. If the client and agency part ways, the client loses ownership of their …
Why Is The Google Map On My Website Broken?
You might have noticed that all of a sudden the Google Map on your website is broken. Google updated their Google Maps API and you now have to pay to …
The Comprehensive Guide to Rebranding Your Company Online
So you’ve decided to rebrand your company. In order to not lose your audience, keep your SEO value, and not confuse your customers and internal team there are a few …