It can be tempting to Google your own brand name – or keywords related to your business – to identify if you’re doing a good job of promoting your business …
Should You Enable Smart Goals in Google Analytics?
I’ve had a few people ask me about whether or not they should enable “Smart Goals” in Google Analytics. Smart Goals were designed for Google Ads advertisers who don’t use …
Ice Nine Online Wins Clutch Leader Award for Top Illinois B2B Company
At Ice Nine Online, we believe in relationships, honesty, and transparency. Our goal is to build professional long-lasting relationships with our clients. Effective communication is a priority at Ice Nine …
How to Clear Your Browser’s Cache
When you view a web page in your browser, the web page and its files are stored (cached) in your browser to make the page load quickly when you access …
Checklist: 28 Things To Do When Launching a New WordPress Site
Having launched many WordPress websites, I put together this list of things to do before and after making your new WordPress website live on the Internet. I recommend double-checking these …
35 Alternatives to the Adobe Creative Cloud
Adobe recently decided to discontinue its smaller price plans and in lieu of forcing everyone to use Creative Cloud. This shift has understandably angered Adobe customers. Adobe users have also …
Celebrating Ice Nine Online’s 5 Year Anniversary With Client Success Stories!
This month marks the official five-year anniversary of Ice Nine Online, with the company being introduced officially in April 2014. The past five years we’ve had a blast helping our …
SEO: The Value of Multimedia
Successful strategies for attracting an audience include thoughtful use of rich multimedia and diverse content, including video, images, podcasts, long form articles, and interactive tools. Multimedia can promote engagement, conversion, …
What is “Competition (indexed value)” in Google Keyword Planner?
I’ve found some conflicting information about this online. Some people seem to think this has to do with how difficult it is to rank organically in Google for that keyword, however, …
Matt’s Digital Marketing 101 Workshop at Cushing: Event Recap
On March 21st I led a “Digital Marketing 101” workshop at Cushing in Chicago. These are some of the best tips and takeaways from the event. I covered a multitude …