Ice Nine Online hosted a Google Partners Connect event on May 4th.

The topic of the event was using smarter customer insights to improve your digital marketing. Below is a recap of the event and some of the key takeaways from Google’s presentation.

For this Google Partners Connect event, we did quite a bit of Q & A and education about digital marketing before and after Google’s livestream presentation on customer insights. Remarketing, audience segmentation, the importance of mobile-friendly websites, Google Ads vs. Facebook Ads, and small business marketing tactics were recurring themes throughout the event.

Northern Fork (formerly Gourmet 45) catered the event – the food was excellent and there was a whole lot of it. I heard the breakfast tacos were excellent.

After the event everyone networked – there was a great mix of marketers, entrepreneurs, and people in various roles at small, mid-market, and enterprise businesses in attendance. Please let me know if you’re interested in attending the next event.

This video is the full livestream presentation from Google. This was a particularly good Partners Connect presentation, as they did a great job of breaking down marketing tactics into easily-digestible step-by-step bites, instead of merely talking about tools and strategies at a high-level.

Some of my key takeaways:

Focus on mobile. Mobile. Mobile. Mobile.
Every company should set up Google My Business. It’s free and important to SEO.
Make sure you’re reaching your target market at the exact time that they need you the most.
Remarketing on Google’s display network is very effective, especially now that you can upload an email contact list to remarket to.
If you sell a product online, test Google Product Listing Ads.