This week, I did something that felt a little voyeuristic: I spent an afternoon methodically auditing the digital presence of five B2B companies in the same industry, none of which were clients of mine. I’m not going to name them. …
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AI is Changing B2B Buying. This Data Shows Why Your Website Has Never Mattered More.
Imagine a potential client who’s looking for a new vendor and hears about your company from a colleague at a conference. Or they ask ChatGPT to recommend a company. Or they see your name pop up in a LinkedIn thread. …
B2B Intranet Showdown: SharePoint vs. Confluence vs. Workvivo vs. Custom WordPress
If you have ever sat in a meeting where someone says, “just put it on the intranet,” and everyone in the room quietly panics because no one actually knows where the intranet is or how to use it, you are …
Omni-SERP: The Real Outcome B2B SEO/GEO Should Be Driving
For SEO or GEO to translate into measurable B2B pipeline and revenue, the target can’t just be organic blue link rankings or AI citations. The central revenue-driving objective is controlling the search results page in all the areas where buyers …
Celebrating 12 Years in Business: A Note from Matt Chiera
Ice Nine Online is 12 years old, which feels both improbable and exactly right. When I started the company in 2014, I wasn’t trying to build a “digital agency” in the glossy sense of the phrase. I wanted to build …
How to Build High‑Credibility Third‑Party Signals for AI Visibility (Plus Google Prompts to Find Them)
Enterprise buyers and B2B audiences are turning to AI assistants and search agents to evaluate vendors, compare solutions, and identify emerging trends. These tools rely less on search rankings and more on trusted citations, expert analysis, and third-party validation. To …
Implementing SEO/GEO Authorship Signals in WordPress: A Step-by-Step Guide
Over the past few months, I’ve been seeing a consistent pattern across multiple WordPress sites.Posts with real author bylines and properly built author pages are outperforming similar posts that do not have them. The lift is not subtle. Across some …
Checklist: 28 To-Do’s When Launching a New WordPress Website
Having launched many WordPress websites, I put together this list of things to do before and after making your new WordPress website live on the Internet. I recommend double-checking these items as you launch your new website. Before Launch Content …
How to Create and Use UTM Parameters to Track Campaigns in GA4
What Are UTM Parameters (and Why They Matter) UTM parameters are short pieces of text you add to a URL so you can track where your traffic is coming from. They help Google Analytics 4 (GA4) tell you which campaign, …
Google’s num=100 Removal in September 2025: Why Your Search Console Impressions Dropped (and Rankings Look Better)
In September 2025, Google quietly removed the long-standing &num=100 parameter — a change that’s left many SEO teams scratching their heads as impressions suddenly plummeted in Google Search Console (GSC). If your reports look “off” lately, here’s what happened and …