About the Author

Matt Chiera

Matt Chiera is the Founder and Principal Consultant at Ice Nine Online, a Chicago-based B2B digital marketing agency he established in 2014. Over more than a decade, he has helped clients generate millions of dollars in revenue across SEO, paid media, web development, and marketing strategy. Before founding Ice Nine Online, Matt served as a Director at Perfect Search Media, one of Chicago's pioneering search marketing firms. He has taught digital marketing courses at the Digital Professional Institute, published Digital Marketers Sound Off (ranked the number one Web Marketing book on Amazon), and holds formal training from the University of Chicago and Stanford University's Technology Entrepreneurship program. Ice Nine Online has earned recognition through the dotCOMM, MUSE, and Web Excellence Awards.

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Video: How can attorneys drive leads through PPC?

In Google Ads by Matt Chiera

Matt answers the question “How can attorneys drive leads through PPC?” This interview was conducted by Steve Fretzin for The Origination Station, the top business development e-training for attorneys. Transcript: Steve: So Matt earlier you mentioned Pay Per Click, PPC, …

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Google’s New Camouflaged Ads

In Google Ads by Matt Chiera

As an Google Ads advertiser, this is a good news. If you performed a Google search last week, you may have noticed that the Google Ads listings are now camouflaged to look much more like organic listings. Google advertisements on the SERP (Search …