There’s a multitude of online touchpoints your customers can engage with to reach your business. Therefore, it can be difficult to tell what your best traffic sources are and where you should invest your time and marketing dollars. Luckily, Google …
About the Author
Celebrating 3 Years in Business With Client Success Stories
In 2017, Ice Nine Online celebrated 3 years in business. Looking back on the company, I weigh our successes by looking at the successes of our clients. Here are some of my favorite client success stories over the past 3 years: …
How To Do A High-Level Google Ads Account Audit
I do a lot of Google Ads account audits for clients and prospective clients. Here’s a checklist of what I initially look for in an Google Ads account to determine low-hanging-fruit changes and initial optimizations to be made. This is a high-level checklist and …
What is googleadservices.com in Google Analytics?
From time to time an interesting “referral” source in Google Analytics like googleadservices.com bears some investigation. First, googleadservices.com is not spam. If you see referral traffic (and for me, conversions) coming from googleadservices.com, I’d recommend not filtering it out in Google Analytics, at least for the …
8 Practical Examples of How Businesses Can Benefit From Virtual Reality
Over the past few years, Virtual Reality (VR) has gone from a futuristic “early-adopter” technology to an affordable technology that consumers can and do use. VR is expected to generate $7 billion in revenue by the end of this year …
6 Signs That It’s Time For A New Website
More than 40% of people abandon a website that takes more than 3 seconds to load. In addition to losing customers on your website, Google is now penalizing websites that load too slowly. A slow website negatively impacts your users’ …
Ice Nine Online Has Earned a New Google Ads Specialization!
I woke up to good news this morning! Google sent me a message that Ice Nine Online has earned a new Google Ads specialization for “expertise and sustained client performance in display advertising.” This matches nicely with our other specialization in …
Digital and SEO Trends in 2017
It’s already a new year, which means that if you aren’t refreshing your online properties year-round, now is the time for an update. Your customers are using new technology to access information on the Internet and their expectations for how they …
Native Virtual Reality Support Arrives on WordPress!
WordPress users now have the ability to upload and share VR and 360-degree content right from their WordPress websites. WordPress VR support is important, as it will allow bloggers and website administrators to play around with the technology via the …
Everything You Need to Know About Google’s Big “Possum” Update
Google quietly rolled out its new “Possum” update on September 1st 2016, affecting a whopping 64% of local search engine results pages (SERPs). Evidence points to this being an incremental roll out with more changes on the horizon. The Possum …