Matt answers the question “What is SEO and PPC?” This interview was conducted by Steve Fretzin for The Origination Station, the top business development e-training for attorneys. Transcript: Steve: Welcome everyone to Origination Station. My name is Steve Fretzin, I …
Video: What is CRO and how does it play a role in SEO and PPC?
Matt answers the question “What is CRO and how does it play a role in SEO and PPC?” This interview was conducted by Steve Fretzin for The Origination Station, the top business development e-training for attorneys. Transcript: Steve: Something that …
Video: How important is having a mobile-friendly website for SEO?
Matt answers the question “How important is having a mobile-friendly website for SEO?” This interview was conducted by Steve Fretzin for The Origination Station, the top business development e-training for attorneys. Transcript: Steve: Matt, when I think about my website …
Video: What are some SEO tactics to drive organic traffic?
Matt answers the question “What are some SEO tactics to drive organic traffic?” This interview was conducted by Steve Fretzin for The Origination Station, the top business development e-training for attorneys. Transcript: Steve: So Matt, when you mention SEO, what …
Video: What is the value of Google Analytics to Attorneys?
Matt answers the question “What is the value of Google Analytics to Attorneys?” This interview was conducted by Steve Fretzin for The Origination Station, the top business development e-training for attorneys. Transcript: Steve: One of the mysteries of websites and …
Video: What mistakes do Attorneys make on their blogs?
Matt answers the question “What mistakes do Attorneys make on their blogs?” This interview was conducted by Steve Fretzin for The Origination Station, the top business development e-training for attorneys. Transcript: Steve: So Matt you were mentioning the idea of …
4 Factors That Influence Link Value
Links play a significant role in Google’s search algorithms. So much so, that Google said links were among the top 2 ranking factors, next to content (third being RankBrain). Not all links are created equal, however. There are some that are of great quality, …
Video: What should Attorneys look for in a digital marketing agency?
Matt answers the question “What should Attorneys look for in a digital marketing agency?” This interview was conducted by Steve Fretzin for The Origination Station, the top business development e-training for attorneys. Transcript: Steve: We were talking about hiring somebody …
5 Activities to Jump-Start Your Digital Marketing
1. Perform keyword research over a minimum of 5,000 keywords to identify the ideal keywords for SEO optimizations and Google Ads targeting. Process: Log in to Google Ads > Tools > Keyword Planner > “Search for new keywords using a …
How to Create Brilliant Website Reporting With Little Effort
Google Analytics is a powerful platform to analyze your website’s traffic data, however creating custom dashboards to track key metrics requires a lot of know-how and time. However, there’s a way to track the important data for your site without being …