Successful strategies for attracting an audience include thoughtful use of rich multimedia and diverse content, including video, images, podcasts, long form articles, and interactive tools. Multimedia can promote engagement, conversion, …
Matt’s Digital Marketing 101 Workshop at Cushing: Event Recap
On March 21st I led a “Digital Marketing 101” workshop at Cushing in Chicago. These are some of the best tips and takeaways from the event. I covered a multitude …
Step-by-Step: Optimizing Your Website for Voice Search
Voice search is growing at an exponential rate – analysts predict that 50% of all online searches will be voice searches by the year 2020. Here’s a step-by-step process to …
The Comprehensive Guide to Rebranding Your Company Online
So you’ve decided to rebrand your company. In order to not lose your audience, keep your SEO value, and not confuse your customers and internal team there are a few …
5 Review Websites Your Business Should Take Advantage Of
1. Glassdoor When someone searches for your company in Google, your Glassdoor listing likely shows up on the first page…if you have any reviews. A high Glassdoor rating helps for hiring, …
Digital and SEO Trends in 2017
It’s already a new year, which means that if you aren’t refreshing your online properties year-round, now is the time for an update. Your customers are using new technology to …
Everything You Need to Know About Google’s Big “Possum” Update
Google quietly rolled out its new “Possum” update on September 1st 2016, affecting a whopping 64% of local search engine results pages (SERPs). Evidence points to this being an incremental …
Video: How important is video to SEO and PPC?
Matt answers the question “How important is video to SEO and PPC?” This interview was conducted by Steve Fretzin for The Origination Station, the top business development e-training for attorneys. …
Video: What is SEO and PPC?
Matt answers the question “What is SEO and PPC?” This interview was conducted by Steve Fretzin for The Origination Station, the top business development e-training for attorneys. Transcript: Steve: Welcome …
Video: What is CRO and how does it play a role in SEO and PPC?
Matt answers the question “What is CRO and how does it play a role in SEO and PPC?” This interview was conducted by Steve Fretzin for The Origination Station, the …