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Tag Archive

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5 Technical SEO Tips for WordPress Websites in 2022

In Web Business Tips, Search Engine Optimization (SEO) by Matt ChieraApril 18, 20223 Comments

WordPress is a great platform. It hasn’t become the dominant content management system on the web by accident – it has taken that place because it is powerful, versatile, and …

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Tactics: A Repeatable SEO Tactic to Get More Google Traffic to Your Website

In Search Engine Optimization (SEO) by Matt ChieraDecember 27, 2021Leave a Comment

Here’s a quick, easy, and repeatable process to get more Google traffic to your website: 1. Open Google Search Console for your website. 2. Go to the “Performance” tab. 3. …

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How to Build SEO Backlinks for B2B Companies

In Search Engine Optimization (SEO) by Matt ChieraOctober 27, 20213 Comments

There’s a lot to learn when it comes to SEO. If you allow yourself to go down a rabbit hole of ideas and opinions on this topic, you’ll be left …

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The Comprehensive Guide to Rebranding Your Company Online

In Digital Marketing Education, Web Business Tips, Marketing, Search Engine Optimization (SEO), Web Design and Development by Matt ChieraOctober 3, 20214 Comments

So you’ve decided to rebrand your company. To keep your SEO value, retain your audience, and not confuse your customers and staff there are a few things that need to …

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Why Googling Your Own Keywords Is Not a Good Indicator of Search Marketing Success

In Google Ads, Search Engine Optimization (SEO) by Matt ChieraJuly 2, 20211 Comment

It can be tempting to Google your own brand name – or keywords related to your business – to identify if you’re doing a good job of promoting your business …

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Google Adds Regex to Google Search Console

In Matt's Musings, Search Engine Optimization (SEO) by Matt ChieraApril 8, 2021Leave a Comment

The addition of regex to Google Search Console is pretty nice, especially for companies who have brand names or products that can be typed in multiple ways e.g. using the …

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What is WordPress Used For? Big Benefits for Small Businesses

In Web Business Tips, Web Design and Development by Matt ChieraOctober 23, 20191 Comment

Today, having a website isn’t an option for businesses of any type or size—it’s a must-have. When consumers go online to look for information about products and services, the websites …

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SEO: The Value of Multimedia

In Search Engine Optimization (SEO) by Matt ChieraApril 8, 20191 Comment

Successful strategies for attracting an audience include thoughtful use of rich multimedia and diverse content, including video, images, podcasts, long form articles, and interactive tools. Multimedia can promote engagement, conversion, …

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Matt’s Digital Marketing 101 Workshop at Cushing: Event Recap

In Digital Marketing Education by Matt ChieraMarch 28, 20191 Comment

On March 21st, 2019 I led a “Digital Marketing 101” workshop at Cushing in Chicago. These are some of the best tips and takeaways from the event. I covered a …

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Step-by-Step: Optimizing Your Website for Voice Search

In Search Engine Optimization (SEO) by Matt ChieraNovember 28, 20182 Comments

Voice search is growing at an exponential rate – analysts predict that 50% of all online searches will be voice searches by the year 2020. Here’s a step-by-step process to …

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