Here’s a quick and easy way to set up contact form conversion tracking on your website via Google Analytics: 1. Create a new “thank you” page on your website. Add some text to the page like “Thank you for …
Celebrating 2019 With Client Success Stories
Ice Nine Online did a lot of work that I’m extremely proud of in 2019. These are some of my favorite client success stories: We helped one of the largest consumer packaged goods companies improve their eCommerce checkout process leading …
What is WordPress Used For? Big Benefits for Small Businesses
Today, having a website isn’t an option for businesses of any type or size—it’s a must-have. When consumers go online to look for information about products and services, the websites that show up on the first page of search results …
Should You Enable Smart Goals in Google Analytics?
I’ve had a few people ask me about whether or not they should enable “Smart Goals” in Google Analytics. Smart Goals were designed for Google Ads advertisers who don’t use conversion tracking so that they can optimize their campaigns via …
Ice Nine Online Wins Clutch Leader Award for Top Illinois B2B Company
At Ice Nine Online, we believe in relationships, honesty, and transparency. Our goal is to build professional long-lasting relationships with our clients. Effective communication is a priority at Ice Nine Online, and we are always open to our clients and …
How to Clear Your Browser’s Cache
When you view a web page in your browser, the web page and its files are stored (cached) in your browser to make the page load quickly when you access that page in the future. If you’ve previously viewed a …
Celebrating Ice Nine Online’s 5 Year Anniversary With Client Success Stories!
This month marks the official five-year anniversary of Ice Nine Online, with the company being introduced officially in April 2014. The past five years we’ve had a blast helping our clients achieve their online goals. These are some of my …
What is “Competition (indexed value)” in Google Keyword Planner?
I’ve found some conflicting information about this online. Some people seem to think this has to do with how difficult it is to rank organically in Google for that keyword, however, it’s actually a metric to gauge competition in Google Ads …
Matt’s Digital Marketing 101 Workshop at Cushing: Event Recap
On March 21st, 2019 I led a “Digital Marketing 101” workshop at Cushing in Chicago. These are some of the best tips and takeaways from the event. I covered a multitude of digital marketing topics focusing on “low-hanging-fruit” – the …
Have These Awesome Google Analytics Dashboards For Free
These Google Analytics dashboards take two minutes to install and will allow you to easily track your website visitors, social media performance, site speed, visitor behavior, mobile performance and more. You can even set them to automatically send to you daily/weekly/monthly so …