Big news for retailers with 2+ locations who use Google Analytics! The beta is now open for Google Signals, which allows you to track in-store visits as a conversion in Google Analytics. This allows you to track which online traffic …
Step-by-Step: Optimizing Your Website for Voice Search
Voice search is growing at an exponential rate – analysts predict that 50% of all online searches will be voice searches by the year 2020. Here’s a step-by-step process to make sure you don’t get left behind: 1. Add FAQs …
How To Use The Google Campaign URL Builder
The Google Campaign URL Builder is an important tool. It allows you to manually tag campaigns so that you can view their performance in Google Analytics. Note that you do not have to use Google Campaign URL Builder for Google Ads campaigns, …
Why Is The Google Map On My Website Broken?
You might have noticed that all of a sudden the Google Map on your website is broken. Google updated their Google Maps API and you now have to pay to use it. Google is currently offering a free $200 credit, …
6 Lessons I Learned The Hard Way While Publishing My First Book
Are you in the process of writing a book or aspire to be a self-published author? This post will help you to avoid some of the mistakes I made and replicate the successes. 1. Amazon will disappoint you. Be ready …
The “Digital Marketers Sound Off” Book Garners Rave Reviews and Top Spots on Amazon!
Digital Marketers Sound Off debuted to rave reviews. The book is featured in the Top 20 Web Marketing Books on Amazon alongside books by marketing legends like Gary Vaynerchuck, Russel Brunson, and Ryan Holiday. The book reached #2 in the …
5 Review Websites Your Business Should Take Advantage Of
1. Glassdoor When someone searches for your company in Google, your Glassdoor listing likely shows up on the first page…if you have any reviews. A high Glassdoor rating helps for hiring, can increase traffic to your website, and creates a positive …
Solution: LinkedIn’s Link Preview Metadata Caching Issue
Do you have a URL that you posted on LinkedIn but the wrong metadata (e.g. post image, title tag, meta description) is showing up? This is due to how LinkedIn caches link data. Because of how LinkedIn’s caching system works, …
Free “Friday the 13th” Font
It’s Friday the 13th! Spooky… The font used for the film title in the Friday the 13th movie poster is very similar to Friday13 designed by Thomas W.Otto in 1999. The font is free for personal use and you can …
Matt’s Augmented Reality Projects
I’m keeping this as a running post to organize my Unity3d, C#, and augmented reality projects. Most of these are projects I’ve done to learn augmented reality programming. Some of these projects have business applications. Some are just-for-fun. Matt’s YouTube …