Google Analytics defines “direct” traffic as website visits that arrived on your site either by typing your website URL into a browser or through browser bookmarks. However, that really isn’t the full story. It could be people manually typing your …
How to Change Your Business Name on Social Media Pages
Need to change your business name and handle on popular social media networks like Twitter, LinkedIn, Instagram, and Facebook? This post includes simple step-by-step instructions to change your brand name and username. Facebook: From your News Feed, click Pages in …
A Simple Explanation of Long-Tail Keywords
Keywords are a key component of search marketing, but what is a long-tail keyword, and why are they important? First, a keyword (in the context of search engine optimization and marketing) is a word or phrase that someone types into …
Google Adds Regex to Google Search Console
The addition of regex to Google Search Console is pretty nice, especially for companies who have brand names or products that can be typed in multiple ways e.g. using the word “and” or an “&” symbol. For those of you …
35 Alternatives to the Adobe Creative Cloud
In 2019, Adobe decided to discontinue its smaller price plans and in lieu of forcing everyone to use Creative Cloud. This shift has understandably angered Adobe customers. Adobe users have also been posting on social media about how they have …
Questions to Ask a Digital Marketing Agency Before You Hire Them
Recently, I’ve had quite a few introductory calls with prospective clients looking for digital marketing services. During these calls, I ask a lot of questions about the client’s business and goals. I love it when they do the same. Below …
JavaScript Code That Automatically Updates The © Year In Your Website’s Footer
We’re over two weeks into 2021 and I know some of you haven’t changed the © date in your website’s footer yet. Here’s a JavaScript snippet that automatically updates the year. Add the code below (or replace the current © …
2020 Periodic Table of Digital Commerce Marketing
MarketingLand released its 2020 Periodic Table of Digital Commerce Marketing. If you’re a digital marketer or aspire to be one, I highly recommend downloading it. The PDF document is 21 pages of great information on the channels and tactics that …
Photoshoot Shot List for a B2B Website
Planning a photoshoot to update your B2B website and marketing materials? Here’s a shot list to get you going in the right direction: Confidence shots – “wonder woman” pose, dancing, pride, open arms, smiling Eye gaze – team member(s) looking …
Why You Should Always “Own” Your Google Ads Account
I’ve been seeing a disturbing trend with digital marketing agencies: agencies “owning” their client’s Google Ads account. If the client and agency part ways, the client loses ownership of their own Google Ads account. In my opinion, this is an …