Matt answers the question “What are some SEO tactics to drive organic traffic?” This interview was conducted by Steve Fretzin for The Origination Station, the top business development e-training for attorneys. Transcript: Steve: So Matt, when you mention SEO, what …
Video: How can attorneys drive leads through PPC?
Matt answers the question “How can attorneys drive leads through PPC?” This interview was conducted by Steve Fretzin for The Origination Station, the top business development e-training for attorneys. Transcript: Steve: So Matt earlier you mentioned Pay Per Click, PPC, …
Video: What is the value of Google Analytics to Attorneys?
Matt answers the question “What is the value of Google Analytics to Attorneys?” This interview was conducted by Steve Fretzin for The Origination Station, the top business development e-training for attorneys. Transcript: Steve: One of the mysteries of websites and …
The New YouTube Director iPhone App: Create Polished Promo Videos for Free
Video is huge right now. Facebook CEO Mark Zuckerberg has said he expects most of Facebook to be video by 2019. Video is the fastest growing online advertising category. But for many businesses, it’s not realistic to spend a lot of time …
Video: What mistakes do Attorneys make on their blogs?
Matt answers the question “What mistakes do Attorneys make on their blogs?” This interview was conducted by Steve Fretzin for The Origination Station, the top business development e-training for attorneys. Transcript: Steve: So Matt you were mentioning the idea of …
Google’s New Camouflaged Ads
As an Google Ads advertiser, this is a good news. If you performed a Google search last week, you may have noticed that the Google Ads listings are now camouflaged to look much more like organic listings. Google advertisements on the SERP (Search …
4 Factors That Influence Link Value
Links play a significant role in Google’s search algorithms. So much so, that Google said links were among the top 2 ranking factors, next to content (third being RankBrain). Not all links are created equal, however. There are some that are of great quality, …
Video: What should Attorneys look for in a digital marketing agency?
Matt answers the question “What should Attorneys look for in a digital marketing agency?” This interview was conducted by Steve Fretzin for The Origination Station, the top business development e-training for attorneys. Transcript: Steve: We were talking about hiring somebody …
My Current Lead Generation Secret Weapon: Tidio Chat
Every once in a while, I come across a marketing tool that astonishes me with its effectiveness and simplicity. Right now, Tidio Chat is it. Since installing Tidio Chat on my website, leads from my website have increased 250%. I …
3 Surprises From My Visit To Google’s Headquarters
For my ‘Nerdy 30’ birthday, I visited Google’s global headquarters in Mountain View, CA for a tour of Google’s campus. Google is famous for the amenities offered to their staff, so I had high expectations before the visit. Google did …