Technology is changing and so is SEO. The advancement of technology has changed the way we consume content online. Data from pewinternet.org shows that in 2013, 60% of mobile phone …
5 Essential, Free Digital Marketing Tools for Small Businesses
5. Google Analytics This is the quintessential tool to track where the visitors to your website is coming from, what happens when those people get there, and provides you with …
What is Remarketing?
This post explains Remarketing, the controversy surrounding it, and then I’ll show you a great way to use Remarketing to your advantage as a consumer. Remarketing explained Simply put, Remarketing …
10 Awesome Websites for Entrepreneurs
https://www.join.me Join.me is a user-friendly, quick-loading, FREE screen-sharing tool. A great alternative to Google Hangouts or paid services like GoToMeeting, join.me allows users to click a link to instantly join …
6 Things You Should Not Do When Starting Your Company’s Blog
1. Be shy. Tell your friends on Facebook, send out a tweet to your followers, and share the news with your Google circles. If you have a soapbox lying around, …
3 Things I’ve Learned Doing SEO for Enterprise Companies
Doing SEO for enterprise companies has a slew of benefits and challenges compared to smaller companies. The basic on-page SEO factors are always there, regardless of what website you are …
SEO Basics: 10 Essentials When Optimizing Your Site
1. Perform long-tail keyword research to identify the ideal keywords for SEO optimizations. A “keyword” is any word or phrase that someone types in to a search engine. The backbone …
How to Set Up Google Analytics for Your Website
Setting up Google Analytics, which allows you to track the key metrics related to visitors and conversions on your website, can seem like a daunting task to people with no …
Tracking Macro vs. Micro Conversions
Most marketers and webmaster are familiar with the concept of website conversions: the desired actions taken on your website. However, I see many people make the mistake of not differentiating …
Digital Marketing Glossary: Vol. 1
To better educate both Ice Nine Online clients and anyone interested in learning about digital marketing, here are some of the key digital marketing channels to use to drive business …