Last week Clutch announced the companies from around the world that demonstrate excellence in digital marketing. The annual report recognizes 475+ top B2B service firms across six different industries. At Ice Nine Online, we offer expert-level web services to help …
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The Website Development Process Summed Up In Six Songs
1. On-Boarding: “Let’s Get It Started” – The Black Eyed Peas …AND SO IT BEGINS! The website statement of work is signed and filed and now it’s time to get this party started! The “On-Boarding” kick-off meeting commences! Adrenaline is …
Blockchain and Advertising: Did We Just Become Best Friends?
Blockchain is a complicated and ingenious technology – put simply, it’s an open, shared, massive decentralized database. Once data is added to a blockchain “ledger” this data can never be removed or replaced as it moves from “hand” to “hand” …
Learn Digital Marketing Really, Really Fast With The Primer App
There’s A LOT of digital marketing training content out there. It can get a bit overwhelming – who has time to keep up with EVERYTHING going on in our lightening-speed industry? Personally, I’ve gone on YouTube and have gotten lost …
How to Integrate Pardot with WordPress via Contact Form 7
We needed to output WordPress contact forms to Pardot for a few clients. We weren’t able to find much information on this integration so I figured we would write up our process – which works quite well – so that …
How to Use Google Analytics Multi-Channel Funnels to Get More Sales
There’s a multitude of online touchpoints your customers can engage with to reach your business. Therefore, it can be difficult to tell what your best traffic sources are and where you should invest your time and marketing dollars. Luckily, Google …
Celebrating 3 Years in Business With Client Success Stories
In 2017, Ice Nine Online celebrated 3 years in business. Looking back on the company, I weigh our successes by looking at the successes of our clients. Here are some of my favorite client success stories over the past 3 years: …
How To Do A High-Level Google Ads Account Audit
I do a lot of Google Ads account audits for clients and prospective clients. Here’s a checklist of what I initially look for in an Google Ads account to determine low-hanging-fruit changes and initial optimizations to be made. This is a high-level checklist and …
What is googleadservices.com in Google Analytics?
From time to time an interesting “referral” source in Google Analytics like googleadservices.com bears some investigation. First, googleadservices.com is not spam. If you see referral traffic (and for me, conversions) coming from googleadservices.com, I’d recommend not filtering it out in Google Analytics, at least for the …
8 Practical Examples of How Businesses Can Benefit From Virtual Reality
Over the past few years, Virtual Reality (VR) has gone from a futuristic “early-adopter” technology to an affordable technology that consumers can and do use. VR is expected to generate $7 billion in revenue by the end of this year …