I’ve been seeing a disturbing trend with digital marketing agencies: agencies “owning” their client’s Google Ads account. If the client and agency part ways, the client loses ownership of their own Google Ads account. In my opinion, this is an …
Why Is The Google Map On My Website Broken?
You might have noticed that all of a sudden the Google Map on your website is broken. Google updated their Google Maps API and you now have to pay to use it. Google is currently offering a free $200 credit, …
Learn Digital Marketing Really, Really Fast With The Primer App
There’s A LOT of digital marketing training content out there. It can get a bit overwhelming – who has time to keep up with EVERYTHING going on in our lightening-speed industry? Personally, I’ve gone on YouTube and have gotten lost …
Everything You Need to Know About Google’s Big “Possum” Update
Google quietly rolled out its new “Possum” update on September 1st 2016, affecting a whopping 64% of local search engine results pages (SERPs). Evidence points to this being an incremental roll out with more changes on the horizon. The Possum …
Ice Nine Online & Google Event Recap: Mobile Madness
Ice Nine Online hosted a Google Partners event on 9/28 at TechNexus in Chicago. We did a little networking, ate some Stan’s Donuts, and watched a live-stream presentation from Google’s Mountain View, CA headquarters. Below is a recap of the …
Google’s New Camouflaged Ads
As an Google Ads advertiser, this is a good news. If you performed a Google search last week, you may have noticed that the Google Ads listings are now camouflaged to look much more like organic listings. Google advertisements on the SERP (Search …
3 Surprises From My Visit To Google’s Headquarters
For my ‘Nerdy 30’ birthday, I visited Google’s global headquarters in Mountain View, CA for a tour of Google’s campus. Google is famous for the amenities offered to their staff, so I had high expectations before the visit. Google did …
Ice Nine Online & Google Event Recap: Smarter Customer Insights
Ice Nine Online hosted a Google Partners Connect event on May 4th. The topic of the event was using smarter customer insights to improve your digital marketing. Below is a recap of the event and some of the key takeaways from …
5 Important Insights from HBR’s 2016 Analytic Services Report
Google and the Harvard Business Review partnered on a fantastic white paper titled “Marketing in the driver’s seat: Using analytics to to create customer value.” The paper features excellent case studies from companies including Lenovo, Netflix, Harrah’s Entertainment, MetLife, and …
Google Analytics is Now Automatically Filtering Spam!
This is great news for anyone who uses Google Analytics. Spam traffic in Google Analytics has always been an annoying issue for digital marketers. Referral spam works like this: there are spammers out there that send out bots to crawl websites. …
- Page 1 of 2
- 1
- 2