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  • Home
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Tag Archive

Google Adds Regex to Google Search Console

In Matt's Musings, Search Engine Optimization (SEO) by Matt ChieraApril 8, 2021Leave a Comment

The addition of regex to Google Search Console is pretty nice, especially for companies who have brand names or products that can be typed in multiple ways e.g. using the word “and” or an “&” symbol. For those of you …

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Questions to Ask a Digital Marketing Agency Before You Hire Them

In Web Business Tips, Matt's Musings by Matt ChieraFebruary 9, 2021Leave a Comment

Recently, I’ve had quite a few introductory calls with prospective clients looking for digital marketing services. During these calls, I ask a lot of questions about the client’s business and goals. I love it when they do the same. Below …

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2020 Periodic Table of Digital Commerce Marketing

In Digital Marketing Education, Matt's Musings by Matt ChieraAugust 5, 20201 Comment

MarketingLand released its 2020 Periodic Table of Digital Commerce Marketing. If you’re a digital marketer or aspire to be one, I highly recommend downloading it. The PDF document is 21 pages of great information on the channels and tactics that …

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Photoshoot Shot List for a B2B Website

In Web Business Tips by Matt ChieraMarch 12, 2020Leave a Comment

Planning a photoshoot to update your B2B website and marketing materials? Here’s a shot list to get you going in the right direction: Confidence shots – “wonder woman” pose, dancing, pride, open arms, smiling Eye gaze – team member(s) looking …

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Matt’s Digital Marketing 101 Workshop at Cushing: Event Recap

In Digital Marketing Education by Matt ChieraMarch 28, 20192 Comments

On March 21st, 2019 I led a “Digital Marketing 101” workshop at Cushing in Chicago. These are some of the best tips and takeaways from the event. I covered a multitude of digital marketing topics focusing on “low-hanging-fruit” – the …

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For Students: How to Land an Interview at a Digital Agency

In Matt's Musings by Matt ChieraFebruary 15, 2019Leave a Comment

It isn’t about what you know. It’s about who you know. This step-by-step guide outlines a repeatable process that students can use to build their network and land a job at a digital agency by “knowing people” instead of wasting time filling out online …

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Learn Digital Marketing Really, Really Fast With The Primer App

In Digital Marketing Education, Web Business Tips by Matt ChieraAugust 8, 20171 Comment

There’s A LOT of digital marketing training content out there. It can get a bit overwhelming – who has time to keep up with EVERYTHING going on in our lightening-speed industry? Personally, I’ve gone on YouTube and have gotten lost …

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My Current Lead Generation Secret Weapon: Tidio Chat

In Matt's Musings, Web Design and Development by Matt ChieraMay 23, 2016

Every once in a while, I come across a marketing tool that astonishes me with its effectiveness and simplicity. Right now, Tidio Chat is it. Since installing Tidio Chat on my website, leads from my website have increased 250%. I …

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Video: What is Online Marketing?

In Digital Marketing Education, Web Business Tips by Matt ChieraSeptember 29, 2015

Learn what online marketing is, tools you can use to market a business online, and how to start working with an online marketing agency.

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Video: What is Responsive Website Design?

In Web Design and Development by Matt ChieraSeptember 14, 2015

Learn about responsive web design, why responsive design is important, and how to get a mobile-friendly website for your business.

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