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Omni-Channel Marketing is a Trend You Can’t Ignore

In Web Business Tips by Matt Chiera

What is omni-channel marketing?  The term “omni-channel” is an increasingly popular marketing buzzword, but it refers to an important shift in marketing: marketers now need to provide a seamless experience across every customer touchpoint. At it’s core, omni-channel marketing is viewing the …

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Why is SEO Important?

In Search Engine Optimization (SEO) by Kenneth Fong

The question of why SEO is important for businesses gets asked a lot. You may have heard the term “SEO” from your colleagues and other business owners about why it is beneficial for websites, but probably don’t know exactly how …

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What is Remarketing?

In Digital Marketing Education by Matt Chiera

This post explains Remarketing, the controversy surrounding it, and then I’ll show you a great way to use Remarketing to your advantage as a consumer. Remarketing explained Simply put, Remarketing is a form of digital advertising that allows advertisers to …

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Is the Future of Mobile Advertising in Apps?

In Advertising by Matt Chiera

Users spend, on average, 82% of their mobile minutes with apps and 18% with web browsers. There’s no doubt apps are a powerful tool to generate brand engagement. Red Bull has released free games to engage and communicate with customers, …