There’s A LOT of digital marketing training content out there. It can get a bit overwhelming – who has time to keep up with EVERYTHING going on in our lightening-speed industry? Personally, I’ve gone on YouTube and have gotten lost …
My Current Lead Generation Secret Weapon: Tidio Chat
Every once in a while, I come across a marketing tool that astonishes me with its effectiveness and simplicity. Right now, Tidio Chat is it. Since installing Tidio Chat on my website, leads from my website have increased 250%. I …
Video: What is Online Marketing?
Learn what online marketing is, tools you can use to market a business online, and how to start working with an online marketing agency.
Video: What is Responsive Website Design?
Learn about responsive web design, why responsive design is important, and how to get a mobile-friendly website for your business.
Omni-Channel Marketing is a Trend You Can’t Ignore
What is omni-channel marketing? The term “omni-channel” is an increasingly popular marketing buzzword, but it refers to an important shift in marketing: marketers now need to provide a seamless experience across every customer touchpoint. At it’s core, omni-channel marketing is viewing the …
Why is SEO Important?
The question of why SEO is important for businesses gets asked a lot. You may have heard the term “SEO” from your colleagues and other business owners about why it is beneficial for websites, but probably don’t know exactly how …
What is Remarketing?
This post explains Remarketing, the controversy surrounding it, and then I’ll show you a great way to use Remarketing to your advantage as a consumer. Remarketing explained Simply put, Remarketing is a form of digital advertising that allows advertisers to …
3 Things I’ve Learned Doing SEO for Enterprise Companies
Doing SEO for enterprise companies has a slew of benefits and challenges compared to smaller companies. The basic on-page SEO factors are always there, regardless of what website you are working with. The main difference comes from understanding how search …
Is the Future of Mobile Advertising in Apps?
Users spend, on average, 82% of their mobile minutes with apps and 18% with web browsers. There’s no doubt apps are a powerful tool to generate brand engagement. Red Bull has released free games to engage and communicate with customers, …
How to get the most out of your website developer (before you hire them)
1. Outline the basic structure of your website. This doesn’t have to be more than a Word document including a list of the pages on the site and your estimated user flow (what pages you want the user to visit …