Projecting ROI (Return on Investment) for a B2B (Business-to-Business) lead generation digital marketing engagement involves a mix of historical data, industry benchmarks, and calculated projections based on your specific marketing strategy and goals. Here’s a step-by-step guide on how to …
How to Vet and Choose the Best Digital Marketing Agency in Chicago
Choosing the right digital marketing agency can be a daunting task, especially with the plethora of options available. However, the decision is crucial as it can significantly impact your business’s growth and success. In this comprehensive guide, we’ll walk you …
Why WordPress CMS Reigns Supreme for SEO-Optimized Websites
If you’ve ever built a website, you’ve probably heard of WordPress. It’s the most popular content management system (CMS) in the world, with over 40% of all websites built on the platform. But what is WordPress, exactly? How does it …
How is Google Analytics 4 Different from Universal Analytics?
Tracking the performance of your website is the only way to know what’s working, what isn’t, and how you can improve moving forward. Google Analytics has long been the standard for tracking activity on your site, and that doesn’t seem …
10 Google Ads Search Campaign Tips in 2023
When you want to run ads on the web, Google Ads is a great place to start. After all, the reach of the platform is second-to-none and has been fine-tuned over the years to make it incredibly powerful and easy …
Competitor Analysis Makes You Better At Digital Marketing
I really love performing competitor analysis for Ice Nine Online’s clients. It’s amazing how much publicly available information you can find about a company’s digital marketing tactics if you know where to look. Competitor analysis is a great way to …
How to Build SEO Backlinks for B2B Companies
There’s a lot to learn when it comes to SEO. If you allow yourself to go down a rabbit hole of ideas and opinions on this topic, you’ll be left with plenty of confusion and an endlessly long list of …
5 Ways A/E/C Companies Can Outshine Competitors on LinkedIn
The popularity of LinkedIn needs no introduction. As the go-to social network for professionals in virtually every industry, LinkedIn boasts hundreds of millions of active users. The appeal of this platform for both individuals and companies is directly tied to …
How to Change Your Business Name on Social Media Pages
Need to change your business name and handle on popular social media networks like Twitter, LinkedIn, Instagram, and Facebook? This post includes simple step-by-step instructions to change your brand name and username. Facebook: From your News Feed, click Pages in …
Google Adds Regex to Google Search Console
The addition of regex to Google Search Console is pretty nice, especially for companies who have brand names or products that can be typed in multiple ways e.g. using the word “and” or an “&” symbol. For those of you …