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Tag Archive

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How is Google Analytics 4 Different from Universal Analytics?

In Web Analytics by Matt ChieraMarch 4, 2023Leave a Comment

Tracking the performance of your website is the only way to know what’s working, what isn’t, and how you can improve moving forward. Google Analytics has long been the standard …

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10 Google Ads Search Campaign Tips in 2023

In Advertising by Matt ChieraFebruary 20, 2023Leave a Comment

When you want to run ads on the web, Google Ads is a great place to start. After all, the reach of the platform is second-to-none and has been fine-tuned …

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Competitor Analysis Makes You Better At Digital Marketing

In Digital Marketing Education, Matt's Musings by Matt ChieraApril 7, 20222 Comments

I really love performing competitor analysis for Ice Nine Online’s clients. It’s amazing how much publicly available information you can find about a company’s digital marketing tactics if you know …

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How to Build SEO Backlinks for B2B Companies

In Search Engine Optimization (SEO) by Matt ChieraOctober 27, 20216 Comments

There’s a lot to learn when it comes to SEO. If you allow yourself to go down a rabbit hole of ideas and opinions on this topic, you’ll be left …

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5 Ways A/E/C Companies Can Outshine Competitors on LinkedIn

In LinkedIn by Matt ChieraOctober 20, 2021Leave a Comment

The popularity of LinkedIn needs no introduction. As the go-to social network for professionals in virtually every industry, LinkedIn boasts hundreds of millions of active users. The appeal of this …

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How to Change Your Business Name on Social Media Pages

In Web Business Tips by Matt ChieraAugust 12, 2021Leave a Comment

Need to change your business name and handle on popular social media networks like Twitter, LinkedIn, Instagram, and Facebook? This post includes simple step-by-step instructions to change your brand name …

Google Adds Regex to Google Search Console

In Matt's Musings, Search Engine Optimization (SEO) by Matt ChieraApril 8, 2021Leave a Comment

The addition of regex to Google Search Console is pretty nice, especially for companies who have brand names or products that can be typed in multiple ways e.g. using the …

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Questions to Ask a Digital Marketing Agency Before You Hire Them

In Web Business Tips, Matt's Musings by Matt ChieraFebruary 9, 2021Leave a Comment

Recently, I’ve had quite a few introductory calls with prospective clients looking for digital marketing services. During these calls, I ask a lot of questions about the client’s business and …

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2020 Periodic Table of Digital Commerce Marketing

In Digital Marketing Education, Matt's Musings by Matt ChieraAugust 5, 20201 Comment

MarketingLand released its 2020 Periodic Table of Digital Commerce Marketing. If you’re a digital marketer or aspire to be one, I highly recommend downloading it. The PDF document is 21 …

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Photoshoot Shot List for a B2B Website

In Web Business Tips by Matt ChieraMarch 12, 2020Leave a Comment

Planning a photoshoot to update your B2B website and marketing materials? Here’s a shot list to get you going in the right direction: Confidence shots – “wonder woman” pose, dancing, …

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