Recently, I’ve had quite a few introductory calls with prospective clients looking for digital marketing services. During these calls, I ask a lot of questions about the client’s business and …
Photoshoot Shot List for a B2B Website
Planning a photoshoot to update your B2B website and marketing materials? Here’s a shot list to get you going in the right direction: Confidence shots – “wonder woman” pose, dancing, …
2020 Periodic Table of Digital Commerce Marketing
MarketingLand recently released its 2020 Periodic Table of Digital Commerce Marketing. If you’re a digital marketer or aspire to be one, I highly recommend downloading it. The PDF document is …
Matt’s Digital Marketing 101 Workshop at Cushing: Event Recap
On March 21st I led a “Digital Marketing 101” workshop at Cushing in Chicago. These are some of the best tips and takeaways from the event. I covered a multitude …
For Students: How to Land an Interview at a Digital Agency
It isn’t about what you know. It’s about who you know. This step-by-step guide outlines a repeatable process that students can use to build their network and land a job at a digital agency …
Learn Digital Marketing Really, Really Fast With The Primer App
There’s A LOT of digital marketing training content out there. It can get a bit overwhelming – who has time to keep up with EVERYTHING going on in our lightening-speed …
My Current Lead Generation Secret Weapon: Tidio Chat
Every once in a while, I come across a marketing tool that astonishes me with its effectiveness and simplicity. Right now, Tidio Chat is it. Since installing Tidio Chat on …
Video: What is Online Marketing?
Learn what online marketing is, tools you can use to market a business online, and how to start working with an online marketing agency.
Video: What is Responsive Website Design?
Learn about responsive web design, why responsive design is important, and how to get a mobile-friendly website for your business.
Omni-Channel Marketing is a Trend You Can’t Ignore
What is omni-channel marketing? The term “omni-channel” is an increasingly-popular marketing buzzword, but it refers to an important shift in marketing: marketers now need to provide a seamless experience across every customer …
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