Google has announced, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” This is …
The Current State of SEO
Technology is changing and so is SEO. The advancement of technology has changed the way we consume content online. Data from pewinternet.org shows that in 2013, 60% of mobile phone users use their phone to access the Internet. In 2015, …
5 Essential, Free Digital Marketing Tools for Small Businesses
5. Google Analytics This is the quintessential tool to track where the visitors to your website is coming from, what happens when those people get there, and provides you with website data that will allow you to make better digital …
What is Remarketing?
This post explains Remarketing, the controversy surrounding it, and then I’ll show you a great way to use Remarketing to your advantage as a consumer. Remarketing explained Simply put, Remarketing is a form of digital advertising that allows advertisers to …
10 Awesome Websites for Entrepreneurs
https://www.join.me Join.me is a user-friendly, quick-loading, FREE screen-sharing tool. A great alternative to Google Hangouts or paid services like GoToMeeting, join.me allows users to click a link to instantly join a meeting, without needing to provide log-in credentials or downloading …
6 Things You Should Not Do When Starting Your Company’s Blog
1. Be shy. Tell your friends on Facebook, send out a tweet to your followers, and share the news with your Google circles. If you have a soapbox lying around, get on it and shout! Now’s not the time to …
3 Things I’ve Learned Doing SEO for Enterprise Companies
Doing SEO for enterprise companies has a slew of benefits and challenges compared to smaller companies. The basic on-page SEO factors are always there, regardless of what website you are working with. The main difference comes from understanding how search …
SEO Basics: 10 Essentials When Optimizing Your Site
1. Perform long-tail keyword research to identify the ideal keywords for SEO optimizations. A “keyword” is any word or phrase that someone types in to a search engine. The backbone of an effective SEO strategy is to identify the high …
How to Set Up Google Analytics for Your Website
Setting up Google Analytics, which allows you to track the key metrics related to visitors and conversions on your website, can seem like a daunting task to people with no coding or web knowledge. It’s actually quite easy. 1. Create …
Tracking Macro vs. Micro Conversions
Most marketers and webmaster are familiar with the concept of website conversions: the desired actions taken on your website. However, I see many people make the mistake of not differentiating between “micro” and “macro” conversions or grouping these conversions together. …