1. Perform long-tail keyword research to identify the ideal keywords for SEO optimizations. A “keyword” is any word or phrase that someone types in to a search engine. The backbone of an effective SEO strategy is to identify the high …
How to Set Up Google Analytics for Your Website
Setting up Google Analytics, which allows you to track the key metrics related to visitors and conversions on your website, can seem like a daunting task to people with no coding or web knowledge. It’s actually quite easy. 1. Create …
Tracking Macro vs. Micro Conversions
Most marketers and webmaster are familiar with the concept of website conversions: the desired actions taken on your website. However, I see many people make the mistake of not differentiating between “micro” and “macro” conversions or grouping these conversions together. …
Digital Marketing Glossary: Vol. 1
To better educate both Ice Nine Online clients and anyone interested in learning about digital marketing, here are some of the key digital marketing channels to use to drive business through the web. Look out for future volumes. Search Engine …
Actual SEO Client Results
Above are actual results for a small business client after taking my 2.5 hour SEO/SEMTraining Class. With this particular client I stressed keyword research to find the optimal keywords to use in SEO, back-end SEO optimizations, and content improvement and …
Profiling a Successful Tech Startup: Belly
For a Stanford University Tech Entrepreneurship course I’m taking, we were asked to profile a successful local startup, focusing on the key factors that make the startup a success or contributed to it’s early-stage growth. Here’s my research on Belly, …
What is DecideGuide Chicago, and Why?
What is DecideGuide Chicago? DecideGuide Chicago is the amazing new FREE iPhone App designed, developed, and published by Ice Nine Online. DecideGuide is the greatest way to find the best experiences in Chicago, based on your mood. Our team of …
5 Reasons Why Chicago is Becoming a Worldwide Leader in Technology
1. President Obama’s $200+ million Chicago tech manufacturing hub in Goose Island With the goal of boosting high-tech manufacturing, in 2014 Obama promised $70 million in federal funding for a Pentagon-led institute focused on high-tech digital manufacturing and design in …
Google decreases office productivity, gives credit to Rubik’s Cube.
Today Google changed their global homepage to celebrate the 40th anniversary of the Rubik’s Cube, changing their logo to an interactive 3-D Rubik’s Cube. The technology behind the Google latest time-sucker is actually very impressive – utilizing CSS, Google’s engineers …
Is the Future of Mobile Advertising in Apps?
Users spend, on average, 82% of their mobile minutes with apps and 18% with web browsers. There’s no doubt apps are a powerful tool to generate brand engagement. Red Bull has released free games to engage and communicate with customers, …