Links play a significant role in Google’s search algorithms. So much so, that Google said links were among the top 2 ranking factors, next to content (third being RankBrain). Not all links are created equal, however. There are some that are of great quality, …
The Ice Nine Online Blog
B2B digital marketing insights on SEO, GEO, WordPress, paid media, and analytics
Video: What should Attorneys look for in a digital marketing agency?
Matt answers the question “What should Attorneys look for in a digital marketing agency?” This interview was conducted by Steve Fretzin for The Origination Station, the top business development e-training for attorneys. Transcript: Steve: We were talking about hiring somebody …
My Current Lead Generation Secret Weapon: Tidio Chat
Every once in a while, I come across a marketing tool that astonishes me with its effectiveness and simplicity. Right now, Tidio Chat is it. Since installing Tidio Chat on my website, leads from my website have increased 250%. I …
3 Surprises From My Visit To Google’s Headquarters
For my ‘Nerdy 30’ birthday, I visited Google’s global headquarters in Mountain View, CA for a tour of Google’s campus. Google is famous for the amenities offered to their staff, so I had high expectations before the visit. Google did …
Ice Nine Online & Google Event Recap: Smarter Customer Insights
Ice Nine Online hosted a Google Partners Connect event on May 4th. The topic of the event was using smarter customer insights to improve your digital marketing. Below is a recap of the event and some of the key takeaways from …
5 Activities to Jump-Start Your Digital Marketing
1. Perform keyword research over a minimum of 5,000 keywords to identify the ideal keywords for SEO optimizations and Google Ads targeting. Process: Log in to Google Ads > Tools > Keyword Planner > “Search for new keywords using a …
5 Important Insights from HBR’s 2016 Analytic Services Report
Google and the Harvard Business Review partnered on a fantastic white paper titled “Marketing in the driver’s seat: Using analytics to to create customer value.” The paper features excellent case studies from companies including Lenovo, Netflix, Harrah’s Entertainment, MetLife, and …
Google Analytics is Now Automatically Filtering Spam!
This is great news for anyone who uses Google Analytics. Spam traffic in Google Analytics has always been an annoying issue for digital marketers. Referral spam works like this: there are spammers out there that send out bots to crawl websites. …
Google’s Big Desktop Google Ads Update and My Tactic To Stay On Top
You may have noticed during your recent Googling that Google text ads are no longer displaying on the sidebar (also called “right rail”) on desktop computers. Google recently rolled out a significant Google Ads update with a few key features: No …
This Sentence Has Five Words
This short example from Gary Provost demonstrates what happens when a writer experiments with sentences of different lengths. It’s an exceptional one-minute writing lesson: This sentence has five words. Here are five more words. Five-word sentences are fine. But several together become monotonous. …